Hiram Walker is releasing a new flavored imitation liqueur, Hiram Walker Whipped Cream in June. The whipped cream flavor is designed for delicious dessert-like mixed cocktails or can be served chilled straight up in a martini. This product fits in with the current trend of flavored vodkas that are skewing toward a sweeter profile. According to Neilsen, shipped is the fastest growing flavor in the spirits category, increasing in size five fold between 2010 and 2011, and has become a growth driver for the vodka segment. Hiram Walker Whipped will be available nationwide.