At the height of the health and wellness trend where consumers are more aware of the products they choose, makers of Herbal Mist believe they've hit the mark when it comes to offering a good-for-you beverage.

The Ripple Effect of Grey Goose Vodka Grey Goose Cartoon

KSL Media's president David Sklaver talks about the marketing journey of Grey Goose and how the little known brand built a reputation of being the standard in the vodka category.

BW's Global Beverage Innovations: Part 2 Tut Gut

A continuation of the feature which appeared in the March 2008 edition of Beverage World magazine, looking at some of the notable beverage innovations from across the globe.

Carlow Brewing's O'Hara Visits New York O'Hara's Irish Stout

Carlow Brewing Co.'s Seamus O'Hara shares what it's like for an Irishman to be in New York on St. Patrick's Day and how a small brewery from Ireland looks to gain a following in the US market.

Sjora Creates New Options at the Fountain Sjora

As consumer wants and needs change, companies including Nestlé FoodService begin to offer healthier fountain-dispensed beverages like Sjora, a blend of fruit juice and milk, that help capture incremental sales.

Cheerwine Brings its 'Charm' to New York

At a two-day event over Valentine's Day weekend, Cheerwine, the North Carolina-based cherry flavored soda, extended its southern charm to some New York City shoppers at Bloomingdale's.

Inside E. & J. Gallo's Sustainable Practices Redwood Creek

In an exclusive web-only sidebar to Beverage World's Feb. 15, 2008 cover story, E. & J. Gallo Winery shares its comprehensive environmental initiatives and sustainable practices.

BevBeat

Beer Bottled Water CSD Energy Drinks New Age RTD Tea Wine/Spirits

BevSolutions

Distribution Packaging Production R&D Sales & Marketing Supply Chain

May 9, 2008

Honest Tea: The Best Policy The founders of Honest Tea have said for years that the future lies in healthful, organic beverages. Now, Coke seems to agree.

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Fleet Report	State of the Industry	R&D Report	Supply Chain Report

Beer

Schlitz Original Formula Makes a ComebackChicago's first Schlitz distributor, Louis Glunz Beer, Inc., recreates horse-drawn wagon deliveries of first cases to old Schlitz tied-houses on 75th anniversary of legal beer in America.

Calling All Craft BeersThe second annual San Diego County Fair Craft Brewers Competition Festival is scheduled for May 10. Licensed commercial breweries and microbreweries are invited to enter the competition.

Brewers Association Conference SlatedSan Diego, Calif. will host the 25th annual craft beer wholesalers conference from April 15 through 19. More than 1,600 brewing supply professionals, brewers and brewery owners are expected to attend.

Oggi's Brews New Belgian WitScottsdale, Ariz.-based Oggi's Pizza & Brewing Co.'s new Belgian Wit mixes wheat and orange flavors to create a refreshing beer for 2008, the company says.

Bottled Water

Cott Corp. Launches Water for DogsAfter nearly 18 months of research and development, Cott has created Fortifido Water for Dogs with four functional varieties.

Balance Water Makes its US DebutFirst released in Australia in 2005, Balance Water has become available in select Whole Foods Market stores and Hannaford Supermarkets in the Northeastern US.

Culligan's Smith, Collins Receive HonorsCulligan Water employees Eric Smith and Gail Collins were recently honored as Certified Water Specialists through the Water Quality Association (WQA).

Burger King to Carry Nestl�'s Pure LifeIn a five-year exclusive contract, Nestlé Waters North America will distribute its Pure Life purified water in more than 7,000 Burger Kings in the US.

CSD

My Coke Rewards Sees Membership JumpStarted two years ago, My Coke Rewards now has 8.7 million users as consumers take advantage of free movie rentals and music downloads.

Diet Coke Helps Fight Heart DiseaseDiet Coke partners with the National Heart, Lung and Blood Institute (NHLBI), and supermodel Heidi Klum, to raise awareness about heart disease.

�Happiness Factory" Film Debuts OnlineCoke recently held a virtual premier of "Happiness Factory—The Movie," an extension of the popular ad.

Mountain Dew Gets in the GamePCNA is hoping its latest promotion will create a halo effect for Mountain Dew.

Energy Drinks

At the Oscars: A Mini Thin RushThe Mini Thin Rush product line, including a 2-ounce energy shot, gum and capsules, were chosen as the energy brand of "The Night of 100 Stars Oscar Gala."

Cocaine has RelaunchedCocaine, the infamous energy drink that was pulled from shelves last year following FDA concerns, is back—in three flavors.

Bawls Guarana Keeps Fashion CaffeinatedBawls Guarana signed a year-long partnership with IMG Fashion as the official energy drink of the 2008 Mercedes-Benz Fashion Week series.

24-CTU Gives Consumers an All Day BoostCott Corp. recently secured a deal with 20th Century Fox to produce 24-CTU (24-Counterterrorist Unit), an energy drink based on a hit television series.

New Age

Rothchild Speaks at Dairy CongressErik Rothchild, inventor and co-founder of WheyUP, has been invited to speak at the second Global Dairy Congress in Greece.

Steaz Gains In-School ApprovalSteaz Sparkling Green Tea, available in 12-ounce cans, is now being offered in schools in Iowa after USDA approval.

Sesame Street Juice Goes OrganicApple & Eve has expanded its Sesame Street line of juice boxes with the launch of new Sesame Street Organics 100 percent Juice Boxes.

Sweet Success Set to Expand DistributionMakers of diabetes-friendly GlucaSafe is set to begin shipping to the following US cities: L.A., Portland, Dallas, Bloomington, Ill. and Albany, N.Y.

RTD Tea

Bigelow Tea, AriZona Create New RTD TeaThe partnership marks a debut for both companies, with Bigelow entering the bottled, ready-to-drink market and AriZona the hot tea category.

Granny Announces Bid for PresidencyA tongue-in-cheek campaign promotes Sweet Leaf Tea's organic tea portfolio at the Fancy Foods Winter Show in San Diego, Calif.

Cott Corp. to Produce, Distribute XingteaNew Age distributors and Cott's own DSD network also will distribute Throwdown energy drink and Emerge nutrient-infused water.

Yerba Mate Offers Healthy LifestyleConsumers are encouraged to "turn over a new leaf" in 2008 after newly compiled research highlights yerba mate tea's merits as a weight management tool.

Wine/Spirits

Beam Global Helps Fight Drunk DrivingBeam Global Spirits & Wine, Inc. and the National Center for DWI Courts (NCDC) have joined forces to raise awareness about the effectiveness of DUI Courts in Nevada.

Strawberry is Sweet 16Heaven Hill Distilleries, producers of the Burnett's gin and vodka franchise, has added strawberry as the 16th flavor to one of the industry's largest portfolios of flavored vodka.

CSWA to Receive 2 GrantsThe National Fish and Wildlife Foundation along with the California Department of Pest Regulations donate money to help promote the benefits of sustainable wine growing practices.

Cayuga Wine Trail Celebrates 25 YearsThe association of wineries located in the Finger Lakes region of upstate New York holds a 25-year anniversary dinner and ceremony.

Distribution

Freightliner Offers A Hybrid TruckFreightliner's M2 106 offers up to a 30-percent savings in fuel consumption and up to an 87-percent reduction in idling time.

Low-emission Engines are Put to the TestThe early reviews are mixed on the federally-mandated low-emission engines that were installed in all 2007 trucks.

Quintiq to Manage InBev's DistributionQuintiq is expected to help InBev reach its main objective to optimize transportation costs and increase synergy between inbound and outbound flows.

Work Truck Show 2008 to Debut New ModelsIn addition to new vocational trucks, hybrid vehicles and truck equipment attendees also will be able to test drive vehicles.

Packaging

The Aluminum RenaissanceThink the can is passé? Think again. Marketers are finding new uses for metal.

Sacmi to Exhibit at Interpack 2008Sacmi plans to display all of its latest bottling innovations at the Düsseldorf-based fair for packaging April 24-30, 2008.

Rogers Named Operations VP of CrownIn his new position, Brian Rogers will oversee manufacturing operations for Crown Holdings, Inc.'s beverage can plants located across Europe, the Middle East and Africa.

Packaging with a PlusWith consumers’ growing interest in environmental concerns, retailers and suppliers search for secondary packaging that reduces waste while enhancing marketability.

Production

Sidel Offers New Customer Support LineThrough this one number, customers can order spare parts or receive technical support 24 hours a day, seven days a week, including holidays.

Coke Bottler Moves to Aseptic ProductionCarlos Serrano, manager for aseptic technology, facilitated Coca-Cola Norbega's move from hot fill to an aseptic production line while reducing the weight of their bottles.

Guest Commentary: Wine WastewaterWineries need a sound plan for managing wastewater, so here's a look into which management systems work best for particular wineries.

Vision Inspection Systems EvolvedA renewed focus on QC, coupled with enhanced user-friendliness and quantum leaps in technology, drive today's vision inspection systems.

R&D

Cargill Supports 'Go Red for Women'As part of its longstanding commitment to healthy lifestyles and education, Cargill announced it is donating $77,500 to the American Heart Association.

Special TeasWith more category competition, RTD teas launch new flavors and functions to win over consumers.

Enhanced Waters Become More EnhancedEnhanced water is the broadest of today’s beverage categories and formulators are reaching a new frontier with caffeinated water, water to improve skin care and water to nurture joint health.

Naturex Acquires Berkem's, Chart Corp.Looking to create innovative health product concepts that will set the market trends, Naturex purchased Berkem's "Actifs Innovants" division for EUR 9.5 million.

Sales & Marketing

Buy Wine, Earn Sky MilesOnline wine marketer 800wine.com and AirTran airlines launch an innovative partnership that offers wine buyers credits toward travel.

Milk Campaign Looks to Rock CategoryCountry band Rascal Flatts teams up with the Milk Rocks! program, which is designed to encourage children to drink more milk.

Fuze Extends its Reach with Lip GlossFuze partners with Too Faced Cosmetics to launched a fruit-infused lip gloss made from the same ingredients as its drinks.

Special Venues Become Fair GameAs dealmakers look for the next big brands, smaller beverage companies are signing stadium, and other, exclusive venue deals.

Supply Chain

Mother Parkers' Gets ConsultationSupply Chain Consultants (SCC) developed the unique scheduling algorithms for Mother Parkers, with the goal of improving schedule attainment, customer service and reducing overtime.

Running a Tight ShiftThere are a variety of ways to reduce the chances of warehouse security breaches.

Automated Picking Systems SimplifiedWhat factors go into deciding when it’s time to automate your warehouse? Beverage World offers some criteria companies should consider.

Warehouse Traffic ControlAmong the many benefits provided by RF-based warehouse management systems are built-in tools for enhanced labor management.