 Aquadeco Hailing from the Gold Mountain Spring in Jarratt Ontario, Canada, Aquadeco spring water is bottled by Muskoka Springs Natural Spring Water in Muskoka Springs Ontario, Canada. 
 Diet Dr Pepper Partners with 'Top Chef' In today's world of advertising, beverage brands have lot of choices. During season five of "Top Chef," Diet Dr Pepper partnered with Bravo's hit reality series to break through the media clutter and highlight the brand in a creative way. New Aseptic Solutions for the Dairy Market In a web-only sidebar to BW's April 15th article "Riding the Aseptic Wave," Tetra Pak's Bengt Eliasson discusses how to reduce operating costs, increase efficiency, improve quality and maintain hygiene in an ever-changing dairy market. Jarboe Sales Co. Keeps on Trucking A web-only sidebar to Beverage World’s April profile of Jarboe Sales Co., a wine and spirits distributor, discusses one innovative way the 50-year-old company has managed its distribution business. 'Beer Wars' Brings Battle to Big Screen The David-versus-Goliath dynamic between small, independent craft breweries and the large multinational macro brewers plays out on the big screen in the new documentary titled, appropriately enough, Beer Wars. What to Consider Before Breaking Ground In addition to the tips given in Beverage World’s March 15 article “Before Breaking Ground,” Matt Wilson, Coca-Cola Enterprises Oregon market unit manager, shares some tips of his own from the $35 million plant expansion of Coca-Cola Bottling Co. of Oregon.
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BeerBottled WaterCSDEnergy DrinksNew AgeRTD TeaWine/Spirits
 Boulder Beer Offers Brewer's DozenBoulder Beer Co. will roll out in phases a new version of its Brewer's Dozen mixed 12-pack, including beers from the Looking Glass Series.
 Isbre Sold in Ukrop's SupermarketsIsbre Holding Corp., importers of Isbre Norwegian Glacier Spring Water, has gained placement into the 29 stores owned and operated by the Ukrop's Supermarket chain headquartered in Richmond, Va. Mountain Valley Uses rPETMountain Valley Spring Water now utilizes 25 percent recycled PET and 35 percent recycled content in its glass bottles. Skinny Expands into New EnglandSkinny Nutritional Corp. has made six new distribution agreements in New England, including the Boston Metropolitan market, the company announced in January.
 Recycle and WinCoca-Cola Consolidated, Coca-Cola North America and Red Moon Marketing have joined forces in a new initiative that is designed to foster recycling in areas of North Carolina.
 A Rocket in Your PocketBeginning this June, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. Bawls Fuels the TroopsBawls Guarana teams up with local schools to show support to the armed forces through a letter writing campaign. Xenergy Launches Cherry LimeXenergy Energy Drink by XYIENCE has plans to rev up Costco Business Center Expos with special UFC ticket promotions.
 SunnyD Hits the RoadSunny Delight Beverages Co. is on the road again with a new product, SunnyD Smoothies, and two mobile tours focused on encouraging children to Move, Laugh, Think.
 World Tea Expo Hits Las Vegas2009 World Tea Expo includes executive and technical series exploring food safety issues and the latest on functional ingredients. TeaZazz Expands into Las VegasLaunched in 2006 by Tamara Saretsky and Delicia Soliman, TeaZazz Sparkling Tea offers a combination of "better-for-you" tea with the sparkling fun of soda offering a refreshing alternative to the conventional soft drink. A Greener Honest TeaHonest Tea, the organic bottled tea company, joins forces with Saturn on hybrid vehicle partnership to promote organics and more sustainable transportation.
 Kris Wine Unveils New WebsiteKris wine, a Pinot Grigio by Click Wine Group intended to be “expressive” while remaining affordable, is now available online in an entirely new way as part of a new promotional campaign. Kosher Food & Wine Draws 1,000The third annual Kosher Food & Wine Experience showcases more than 200 wines including Herzog Wine Cellars Generation VIII.
DistributionPackagingProductionR&DSales & MarketingSupply Chain
 What's AheadWith the next round of emission-regulation-required hardware looming on the horizon, fleet managers have expressed concerns regarding how this next generation of engines will impact delivery operations.
 Kris Wine Unveils New WebsiteKris wine, a Pinot Grigio by Click Wine Group intended to be “expressive” while remaining affordable, is now available online in an entirely new way as part of a new promotional campaign.
 Weighing in at JägermeisterJägermeister relies on Mettler Toledo Garvens to supply the weighing technology for checking carton weights in the end-of-line packaging process. Sauza Distillery Earns ESR CertificateSauza Tequila distillery was awarded the ESR 2009 certificate (Empresa Socialmente Responsible) in recognition of its outstanding commitment to social responsibility.
 Beverage Trends Showcased at IFTThe annual Institute of Food Technologists Annual Meeting and Food Expo, which took place in June in Anaheim, California, highlighted a number of emerging beverage trends, including functional ingredients, tropical flavors and innovations. Digestive Health On the Rise in the USThe success of marketing probiotic yogurt products such as Activia and Yakult means that American consumers are more aware of the importance of digestive health issues than ever before. Wixon Introduces Taste Modifier for SteviaWixon, Inc. has introduced Mag-nifique for Stevia, a taste modifier that enhances sweetness and reduces the lingering aftertaste caused by stevia, a recently launched sugar substitute in the United States.
 Orzel Gets SocialThe new orzelvodka.com is designed to engage fans of the vodka wile providing them with up-to-date information on the brand.
 Prepping ITExperts share tips on how to prepare for your next information technology overhaul. Primo Recognized by MicrosoftPrimo Water Corp. earns the Microsoft Dynamics Award of Excellence in Innovation for using Dynamics to create a automated information technology systems platform. Path FindersWhere the industry stands today when it comes to product visibility.
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July 2, 2009
Red Bull GmbH: Running of the Bull
After pioneering the energy drink category more than 10 years ago in the US, Red Bull is looking to expand the beverage segment in a big way.
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