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MoreThe Fill: Beverage Category News

Evan Williams teams up with Major League Baseball

Heaven Hill’s Evan Williams Bourbon is partnering with Major League Baseball to sponsor the 2016 World Series. It's the largest sponsorship program in the brand’s history.
Sep. 22, 2016, 10:33 AM

Scotch Whisky industry unveils environment targets

The Scotch Whisky industry renewed its commitment to environmental sustainability today with the unveiling of an extension of green targets to 2050..
Sep. 22, 2016, 10:30 AM

B. Stiff Soda expands distribution

B. Stiff and Sons Old Fashioned Soda Pop Company, Oskar Blues Brewery's craft soda division, announces expansion into four new markets in the U.S. (Oregon, Utah, Texas and Florida) and three international markets in the United Kingdom, Australia and Sweden. The soda sales achieved rapid growth and reports a 68 percent sales increase over 2015.
Sep. 21, 2016, 05:49 AM
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More »Ops Watch

On the move to mobile

Beverage distributors are investing in mobile technology to increase efficiencies, control costs and improve customer service.

Gaining sales insights on-the-go

In the increasingly complex and competitive beverage alcohol distribution business, the more information a sales force has at its disposal when it goes out into the field, the better. One North Carolina beer and wine wholesaler, Mutual Distributing, recently began using a solution to make sure this was the case with its team.

We sell beer!

“We sell beer.” It’s a simple mission statement for Florida-based wholesaler J.J. Taylor Companies. But it’s also an understatement.
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More »Trend Watch

Guest Column: A world of options

A Coke study of consumer behavior away from home reveals new opportunities for beverage sales

Brewers spooked about pumpkin beer this year

It’s mid-September. Most craft brewers have finished their 2016 pumpkin run and trucked it out to their distributors. Did they cut production? Yes — many of them drastically. That is, if they produced any pumpkin at all. (Forbes)

Sweet, clean formulations

For beverage R&D specialists today it’s not so much what’s in their formulations as what is not. Increasingly beverage formulators are being asked to leave out sugar, but still maintain sweetness, and they are being challenged to use ingredients that do not raise the eyebrow of discerning consumers who are reading ingredient panels on beverage labels.
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More »Webcasts

State of the Beverage Supply Chain 2016

The results from Beverage World’s EXCLUSIVE 2nd annual Beverage Supply Chain Study will be revealed. Gain insight into the impact the dramatic growth of SKUs is having on the beverage supply chain and the companies operating in it. Hear, see and ask questions in this LIVE and INTERACTIVE webcast.

State of the Beverage Market 2016

Gain key insight into the latest trends in the beverage market from every beverage category. We'll present hot-off-the-presses industry data and look behind the numbers of what is driving the beverage business in 2016 and beyond.

State of the Beverage Market 2015

Beverage World presents its annual analysis of beverage sales across all major beverage categories. Look behind the numbers at the companies, products, packages and trends that are driving the beverage business in 2015 and beyond.
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