Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Report: Coke and Pepsi Face Diabetes Backlash

Diabetes has supplanted obesity as the biggest threat to any brand hocking sugary beverages, according to Credit Suisse's research. “We found that 90 percent of doctors in the United States, U.K. and Asia are convinced that excessive sugar consumption causes Type 2 diabetes,” said Stefano Natella, head of Global Equity Research at Credit Suisse. About 43 percent of added sugars in our diets come from sweetened beverages, per the report. (AdWeek)

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Americans Gulp Down More Molson Coors Beer

Coors Light and Blue Moon parent Molson Coors Brewing (TAP) recorded better-than-expected third-quarter earnings on Wednesday as its U.S. subsidiary MillerCoors boasted its best revenue growth in four-and-a-half years. (Fox Business)

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Deschutes Beers Coming to Kentucky, Ohio

Deschutes Brewery says its craft beers will be available in the states of Ohio and Kentucky starting on January 24, 2014. The Oregon-based brewery will be working with Heidelberg Distributing Company’s Rampant Brands Division, which focuses exclusively on the distribution, education and sale of craft beer. Rampant serves Ohio’s 88 counties as well as all retailers in the wet counties of Kentucky.

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Peroni Celebrates 50th Anniversary

This month, Italian beer Peroni Nastro Azzurro celebrates its 50 year anniversary, having first hit the market in 1963. Staying true to Italian tradition, Peroni will celebrate this exciting milestone by giving a gift – a limited edition 50th Anniversary glass – U.S. legal drinking age consumers can redeem by signing up on www.PeroniItaly.com starting from November 1 through January 31, 2014. Glassware is available only while supplies last and includes shipping/handling costs.

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Mich. Distributors Donate $10,000 to Firefighters

The Highland Park, Michigan Fire Department, which until recently was forced to operate in a temporary shanty of plywood rooms, is getting a little help from two local beverage distributors: Great Lakes Wines and Spirits and Eastown Distributors are each donating $5,000 to help the long-suffering department buy new firefighting equipment and uniforms.

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Mexican Coke in US Keeps Cane Sugar

Arca Continental, the Mexican bottler, stressed in a statement that it has no plans to change the sweetener for the Coke bottles it exports. Those will continue to use 100 percent cane sugar, it said. The company's CEO said last week that the bottler could consider using more fructose, but that was only for drinks distributed in Mexico. (BusinessWeek)

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SodaStream Goes Back to the Super Bowl

SodaStream is headed back to the Super Bowl, where it plans to take direct aim at Coke and Pepsi with a 30-second ad in the fourth quarter of the Feb. 2 game. The marketer of home soda-making machines was forced to tone down its ad in this year's game after the company said CBS rejected the original spot, which showed exploding Coke and Pepsi bottles to dramatize the environmental pitch that SodaStream could have "saved 500 million bottles on game day alone." (AdAge)

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