September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Boston Beer Plans Marathon Charity Brew

Boston Beer Company, maker of Samuel Adams, has filed a trademark for “Boston Strong” 26.2 Brew in the beer category. The trademark would allow for Boston Beer's annual marathon beer, "26.2 Brew", to be re-named with an eye toward supporting the victim's of this year's tragedy at the Boston Marathon. (


Burgeoning Microbrew Scene in South Africa

South Africa is lager country. To put lagers' dominance of South Africa into perspective, there are not even five common beers made locally that are not lagers. That is beginning to change with the emergence of the fledgling yet burgeoning micro-brewery industry. "The growth is massive. It is doubling year-on-year and it [the market] is completely untapped," says Dylan Roach, marketing and sales director of Mitchell's Brewery's Gauteng operation. (Times Live)


Pernod Ricard Quarterly Sales Up 2.4%

French drinks group Pernod Ricard (Paris: FR0000120693 - news) reported on Thursday a 2.4 percent sales increase in the third quarter of its 2012/13 financial year and confirmed its target for a rise in full-year operating profit of almost six percent. Pernod, which owns a wide range of brands including The Glenlivet, Jameson, Chivas and Ballantine's whiskies and Mumm champagne, said that sales rose to 1.743 billion euros ($2.27 billion) in the three months to March 31, and added that in the first nine months of its year they totalled 6.65 billion euros, mainly owing to strong demand in China, India and Russia. (Yahoo! Finance)


Communism-Era Czech Whisky Matures

The Scottish peat was put on trucks and trains. The destination was Communist-era Czechoslovakia. The recipient: apparatchiks desperate for a decent whisky. The journey beyond the Iron Curtain during the Cold War turned out to be the easy part. When the batch arrived, the Czech distillers had only a faint idea how to make whisky — and it took years to get things right. (Washington Post)


Scottish Consumption of Chinese Tea On Rise

EVERYONE knows that “a nice cup of tea” solves all problems - that could be why a staggering 165 million cups of it are drank in the UK every single day. But, while we may claim to be a nation of tea lovers, how many of us have actually sampled authentic tea from its country of origin? Tea expert Jon Cooper believes that the popularity of authentic Chinese tea is on the rise in the Capital, and that more and more people are starting to veer away from their trusty tea bag to try out the thousands of different loose leaf alternatives that are on offer. (


Blue Ice Vodka Gets Gluten-Free Designation

Blue Ice Vodka, an American potato vodka produced at Distilled Resources, Inc. in Rigby, Idaho, has announced that it has earned the "Gluten Free" designation, to be displayed on its package label. A Certificate of Label Approval (COLA) approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB) is required for all alcoholic beverage labels. With testing methods in place to verify all gluten free claims, Distilled Resources says Blue Ice Vodka is the first spirit brand to achieve a "Gluten Free" COLA approval by the TTB.