September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Lohan Demands $500K to Promote Energy Drink

Related topics Lindsay Lohan broke Legal Troubles Advertisement The Mr. Pink Ginseng Energy Drink company has asked Lindsay Lohan to be their spokesperson in Dubai, however, Lindsay is demanding $500,000 to do the endorsement reports The Inquisitr on Feb 19. The company offered Ms. Lohan $200,000 for the endorsement, however, she may not be able to follow through even if she accepted. (Examiner)


Cereal Giants to Launch Breakfast Drinks

At an industry conference Wednesday, Kellogg CEO John Bryant said one way the company will redefine cereal is with its "Breakfast To Go" milk-based drink, which will be rolled out nationally this year. A day before, General Mills said it's testing a dairy-based breakfast shake called "BFast" that has whole grains and the nutrition of a bowl of cereal and milk, including fiber, protein, vitamins and whole grains. The drink is currently being tested in the Northeast. (Courier-Journal)


Keough, Williams to Retire from Coke Board

The Coca-Cola Co. said Thursday that long-time board members Donald Keough and James Williams will not stand for reelection and will retire from the board after the company's annual meeting in April. (Bloomberg BusinessWeek)


Sterling Vineyards: Official Wine of the Oscars

Napa winery Sterling Vineyards was once again selected to participate by the Academy of Motion Picture Arts & Sciences, as the Exclusive Wine of The Oscars. Winemaker Alison Crary says she is thrilled at this "best supporting beverage" opportunity. "It's amazing to have our wines poured at the most glamorous event in the world!" Crary added "I see similarities between winemaking and moviemaking. Napa is a great story and my job, like any director's, is to create a 'Best Picture' with every vintage. The winemaker is the story teller…the vineyard is the script, with a cast of varietals and the potential to tell a different version of the story with each vintage. A bold, powerful and unforgettable wine reminds me of a 'Best Actor or Actress'," continued Crary. "While a wine that is consistently good, versatile with food and you can always rely on is like a 'Best Supporting Actress or Actor."


WSWA Announces Staff Promotions

Wine & Spirits Wholesalers of America (WSWA) President & CEO Craig Wolf today announced the promotion of two long-term employees. Catherine McDaniel was promoted to vice president, government affairs, and Jo Moak was promoted to senior vice president and co-general counsel, Corporate and Regulatory. McDaniel is responsible for the strategic development and growth of the association’s political action committee, WSWA-PAC. In the most recent election cycle, WSWA-PAC raised more than $2 million and supported candidates from both political parties in the House and Senate. In addition to running WSWA’s successful PAC, she also manages congressional events like WSWA’s annual “Toast to Congress” and other fundraising, philanthropic and community events.


Xyience Announces 2013 Brand Ambassadors

Xyience Xenergy, the official energy drink of the UFC , announces that it has renewed its contracts with its professional athlete brand ambassadors including UFC fighters Dan “The Outlaw” Hardy, Matt “The Terror” Serra, and Krzysztof “The Polish Experiment” Soszynski. Legendary BMX rider Mike Escamilla and spokesmodel Amanda Corey have also signed on for another year. Hardy will represent the brand’s sugar-free, zero calorie beverage products including Xenergy Energy and Xenergy + Hydration, Tea and Lemonade. The other ambassadors will represent XYIENCE’s beverage and supplement product lines. All contracts run through December 31, 2013.