Headlines

Beverage World presents the latest news from across the worldwide beverage market.

U.S. Sues to Stop AB InBev Modelo Merger

The U.S. government has filed a lawsuit seeking to stop Anheuser-Busch InBev SA from buying the half of Mexican brewer Grupo Modelo that it does not already own, saying the $20.1 billion deal could mean higher U.S. beer prices. (Reuters)

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Beer Drinking in Germany Hits Record Low

For generations it’s been as German as lederhosen, but beer drinking in Germany is now going the way of short leather pants: consumption is now lower than it’s ever been since the the reunification of West and East Germany in the 1990s. (Time)

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Budweiser Hopes for Win in Super Bowl Marketing

As millions tune in Sunday to Super Bowl XLVII for both the game and the commercials, they’ll see the latest effort by Anheuser-Busch to inject energy into Budweiser beer. The brand’s U.S. sales volume has been falling since the 1980s, but Budweiser sales are growing outside the U.S., and it remains among the top-selling beers. (St. Louis Post-Dispatch)

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Coke Super Bowl Ad Criticism Fading

The latest controversy regarding a potentially racist Super Bowl ad seems to be fizzling ahead of Sunday's big game. Coca-Cola came under some fire from Arab-Americans for its Coke Chase spot, which briefly features an actor wearing desert garb trying to coax a stubborn camel. (USA Today)

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