Headlines

Beverage World presents the latest news from across the worldwide beverage market.

PepsiCo, AB InBev Team Up in Joint Promotions

The bond between PepsiCo and Anheuser-Busch InBev is about to get tighter. The two marketing giants will team up on joint promotions and in-store marketing that will for the first time plug Bud Light and Pepsi together. The promotions, which will get heavy play leading up to the Super Bowl, come after the two companies had previously touted snacks such as Doritos alongside beer brands. (Advertising Age)

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PepsiCo in Exclusive Burger King Deal in China

United States food and beverage giant PepsiCo Inc said Wednesday that it has formed a partnership with Burger King Corp. PepsiCo will be the exclusive supplier of soft drinks in more than 100 Burger King restaurants throughout China. (CBS News)

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Ocean Spray Buys Chilean Cranberry Business

Ocean Spray Cranberries, Inc., a grower-owned agricultural cooperative, announced it has acquired the cranberry processing business of Agrícola Cran Chile Limitada (Cran Chile) based in Lanco, Región de los Ríos, Chile. The acquisition will expand Ocean Spray’s multinational footprint and establish a sizable cooperative presence in an important cranberry growing region. Cran Chile will retain its world-class cranberry growing operation and its raspberry and blueberry juice concentrate business.

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Registration Open for WSWA Convention

The Wine & Spirits Wholesalers of America (WSWA) has officially opened registration for its 70th Annual Convention & Exposition in Orlando Fla., April 28-30, 2013. A new information-packed convention website (www.wswaconvention.org) features interactive links to convention registration and housing, exhibit and hospitality suite floorplans, as well as information on a variety of competitions, evening events and networking opportunities. The industry’s leading event will be held at the Grande Lakes Orlando, a joint J.W. Marriott and Ritz-Carlton property.

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Beer Up 4.5 Percent in Russia; Vodka 2.2 Percent

Sales of vodka and other spirits in Russia rose 2.2 percent to 1.625 billion liters in 2012, the Center for Development of a National Alcohol Policy told Interfax, citing preliminary figures. Sales of beer and beer beverages grew faster, increasing by 4.5 percent to 11.26 billion liters. (KyivPost)

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Coke Bottlers Association Names New President

Michael Faber, CEO of Viking Coca-Cola and several other associated companies, has been elected president of The Coca-Cola Bottlers Association – the national organization that represents all U.S. Coca-Cola Bottlers. Faber, who will serve a two-year term, previously has been chair of the industry issues committee for the association, which has primary responsibility to work with contractual affairs with the Coca-Cola Company on behalf of all U.S. bottlers. (St. Cloud Times)

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