September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Big Red Soda Unveils Die Hard Movie Promotion

Big Red, Inc. is partnering with 20th Century Fox on the February 14th release of “A Good Day to Die Hard,” the new installment of the celebrated “Die Hard” movie franchise. Big Red and Fox have built a comprehensive 360 degree marketing campaign to promote both the film and Big Red. Big Red kicked off their “Zero 2 A Hero” promotion with millions of special-edition “Die Hard” themed packages, prize giveaways, and a grand prize contest - the Ultimate Die Hard Stunt Trip Adventure.


Docs Prescribing Coke as Stomach Cure

Doctors now commonly use the soft drink to treat patients with a nasty condition called gastric phytobezoar with a success rate of more than 90 per cent, a study said. (The Telegraph)


Eastern Ky. Coke Plant Expanding

A Coca-Cola plant and warehouse in southeastern Kentucky is expanding, with a company official saying more room is necessary to accommodate growing sales. (


Russian Beer Law Draws Cautious Support

The new law, which took effect on Jan. 1, bans beer sales from kiosks entirely, and in other stores between 11 p.m. and 8 a.m. And as with increased taxes on alcohol in recent years, it aims to curb public drinking, particularly the casual drinking in city parks and snow-covered promenades that can begin before breakfast and end after midnight. (The New York Times)


Tel Aviv Festival to Showcase Boutique Beers

The 3rd Israeli beer festival, Beer 2013, will open tomorrow at the Nokia Arena in Tel Aviv, where 200 types of beer will be presented. At the festival, even fans of Goldstar, Tuborg, and Heineken might be surprised that there are beers which are just as good available over the counter at the local pub. (Globes)