Big Red, Inc. is partnering with 20th Century Fox on the February 14th release of “A Good Day to Die Hard,” the new installment of the celebrated “Die Hard” movie franchise. Big Red and Fox have built a comprehensive 360 degree marketing campaign to promote both the film and Big Red. Big Red kicked off their “Zero 2 A Hero” promotion with millions of special-edition “Die Hard” themed packages, prize giveaways, and a grand prize contest - the Ultimate Die Hard Stunt Trip Adventure.
The new law, which took effect on Jan. 1, bans beer sales from kiosks entirely, and in other stores between 11 p.m. and 8 a.m. And as with increased taxes on alcohol in recent years, it aims to curb public drinking, particularly the casual drinking in city parks and snow-covered promenades that can begin before breakfast and end after midnight. (The New York Times)
The 3rd Israeli beer festival, Beer 2013, will open tomorrow at the Nokia Arena in Tel Aviv, where 200 types of beer will be presented. At the festival, even fans of Goldstar, Tuborg, and Heineken might be surprised that there are beers which are just as good available over the counter at the local pub. (Globes)