Headlines

Beverage World presents the latest news from across the worldwide beverage market.

DISCUS Lauds Russia Trade Deal

The Distilled Spirits Council of the United States (DISCUS) Thursday applauded passage of historic legislation that will extend permanent normal trade relations (PNTR) to Russia, saying the bill will boost already-growing American spirits exports to the world’s third-largest spirits market by volume, and sixth-largest by value.

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Cheerwine Launches Sleek Can 4-Pack

Cheerwine announced today that it will introduce a 4-pack of 12-ounce Sleek Cans launching in California for initial distribution on the West Coast. The effervescent soft drink from Salisbury, North Carolina has a unique blend of surprising flavors and enjoys a loyal following of southern fans, many of whom have relocated to other parts of the United States. West Coasters will be the first to try the new 4-pack, which contain Cheerwine's original real cane sugar formula packaged in contemporary 12-ounce aluminum slim line cans.

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Starbucks Announces Expansion Plans

Starbucks Corp. shares rose Thursday after the world's biggest coffee company announced a venti-sized expansion program that will add at least 1,500 new cafes in the U.S. over the next five years. (BusinessWeek)

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2 Gingers Joins Beam Irish Whiskey Portfolio

Beam Inc. today announced that the 2 Gingers brand will be joining its Irish Whiskey portfolio, and Kieran Folliard, the brand’s founder and Irish American business entrepreneur, will become Beam’s Chief Irish Whiskey Ambassador in the U.S.

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Vandals Destroy 62,000 Bottles of Vintage Wine

Lovers of exquisite wine wherever you are, if you have tears, prepare to shed them now. Vandals have destroyed more than 62,000 bottles worth of choice Brunello di Montalcino of the exclusive Soldera label at the Case Basse vineyard and estate in Tuscany. (Reuters)

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Champagne Bureau Launches New Ad Campaign

The Champagne Bureau, USA, representing the growers and houses of Champagne, recently launched a new national advertising campaign as part of a large-scale effort to reclaim its name in the U.S. marketplace. Champagne, the sparkling wine of legends, can only come from the unique region of Champagne, France, where centuries of experience with specific soils and climate have enabled the people to develop a tradition and expertise that makes all the difference. The ad campaign is designed to remind consumers of the unique role location plays in creating their wines and to tap into growing American consumer interest in geographic origin. Posing questions like “Maine Lobster from Kansas?” the ad reminds consumers of the importance of authenticity and of knowing products’ true origins.

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