September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Coke Gets Deeper in Dairy with Core Power Stake

Coca-Cola Co is taking an ownership stake in the maker of the Core Power protein drink as the world's largest soft drink company increases its bet on milk-based beverages. The move, announced by Coke on Tuesday, is the latest proof that the battle between Coke and PepsiCo Inc has expanded into the dairy arena, which has attracted soft drink makers looking to add nutritional drinks to their portfolios. Coca-Cola said it and Select Milk Producers Inc, a cooperative of dairy farmers, were taking equal stakes in the Core Power maker, which will now be known as Fair Oaks Farms Brands LLC. (Reuters)


SABMiller's H1 Profit Rises

Graham Mackay, Executive chairman of SABMiller, said: "Broad-based revenue and profit growth in the first half reflects the continued success of our approach to the development of our brands, product portfolios, distribution and sales effectiveness. We have strengthened our local flagship brands, complemented by product innovation across a wide range of styles and prices." (


Patrón Partners with Renowned Fashion Designer

Patron Spirits has partnered with world-renowned fashion designer John Varvatos, the first-ever artist to collaborate on a new design element of the Patron bottle, to craft a limited edition bottle stopper. The inspiration for the stopper emerged from Varvatos' love of music and the pursuit of perfection. Varvatos, known for his rugged designs and lifelong interest in rock 'n' roll, applied his edgy, masculine style and harnessed his effortlessly cool attitude to create the bottle stopper exclusively for Patron Anejo tequila. (PR Newswire)


NY's Strand Hotel Partners with SK Energy Shots

The Strand Hotel NYC has partnered with SK Energy shots, an energy shot conceived by one of music industry's eminent artists, entrepreneurs and humanitarians, Curtis "50 Cent" Jackson. 50 Cent created SK Energy shots to be a better source of energy, leaving out common controversial industry ingredients like taurine, guarana and ginseng and adding in beneficial ingredients like antioxidants and vitamins. Every energy shot sold provides a meal to a hungry child through the United Nations World Food Programme (WFP). To date, SK Energy Shots, reports that it has provided millions of meals through the WFP. 50 Cent and Chris Clarke have set a goal of providing over 1 billion meals within the next five years and are well on their way to achieve this goal. The partnership of The Strand and SK Energy was announced by Chris Clarke, Founder and CEO of SK Energy and John Loizos, General Manager of the Strand Hotel NYC.


ONEHOPE Launches Celeb-Supported Signature Series

Charitable cause-centric brand ONEHOPE Wine announced today the launch of their Signature Series, an exclusive wine program that was created to give influencers a platform to make a positive impact. For each Signature Series, ONEHOPE Wine selectively chooses participants who fit their passion and mission to serve a greater good. The first Signature Series will feature Darius Rucker, top recording country artist known for his hit single, “Come Back Song,” and his current Top 10 single, “This.”


Mich. Coke Bottler Takes on Koma Unwind

Bebida Beverage Company, a developer, manufacturer and marketer of liquid relaxation and energy products, has announced that Coca-Cola Bottling of Hancock, Michigan will come onboard to offer KOMA UNWIND to their 800 DSD locations in the upper peninsula of Michigan. This partnership will include service to Keweenaw, Ontonagon, Houghton and Baraga counties in the Upper Peninsula of Michigan. Sherwood Foods is the master distributor in Michigan and Coca Cola Bottling will pull their supply requirements for KOMA UNWIND from them. (PR Newswire via Sacramento Bee)