Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Coke Exec Will Head Green Mountain Coffee

A top Coca-Cola executive who was expected take over the Atlanta-based company’s new North America operations is instead leaving to head Green Mountain Coffee Roasters, a much smaller company specializing in single-serve gourmet coffee and brewing equpiment. (Atlanta Journal Constitution)

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Pepsi Pays $72 Million for IPL Rights

PepsiCo Inc. has got the sponsorship rights for the Indian Premier League Twenty20 cricket tournament for five years starting April 2013 in a deal worth 3.96 billion rupees ($71.93 million). (WSJ)

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French Coke Workers to Strike Over Redundancies

French Coca-Cola workers will strike Friday following a round of redundancies which trade unions say are “stock-market-sackings”, a term coined by the French far-left to describe companies reducing payroll overheads while enjoying runaway profits. (France 24)

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Coke Pouring Money Into Thai Market

Coca-Cola is spending 200 million baht on marketing in the final quarter of this year in hopes of surpassing Pepsi to become the undisputed leader of Thailand’s 38.5 billion baht carbonated-drink market. (Phuket Gazette)

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Frankenmuth Brewery Releases 150th Anniversary Beer

Celebrating 150 years of brewing history, Frankenmuth Brewery this week filled and labeled 1,862 bottles of a limited edition dark lager that includes some of an original batch of Frankenmuth Dark, first brewed in the 1940s. Established in 1862, the Frankenmuth Brewing Company claims to be the second-oldest brewery in the nation. (Detroit Free Press)

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