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Absolut is Gaga for Gaga

Absolut Vodka and the Grammy Award-winning Lady Gaga have joined forces to transform the concert of the season – artRAVE—the ARTPOP Ball, in support of the number one bestselling album ARTPOP—into an experience of a lifetime for a few lucky fans. Throughout Lady Gaga’s US concert tour, Absolut will provide the opportunity for lucky fans to watch the performance from the Absolut ARTPOP Lounge – a one-of-a-kind, onstage bar created to be part of the theatrical set—while sipping custom cocktails like the “Absolut Gaga” (ginger ale, apple sparkling cider, grapefruit and Absolut).