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Absolut Launches Cilantro Extension

Absolut Vodka has announced the debut of Absolut Cilantro, the newest innovation to join the Absolut flavor portfolio. Poised to capitalize on ever-expanding cocktail curiosity, Absolut Cilantro combines the distinctly aromatic essence of cilantro with the zesty notes of ripe, juicy lime. “Savory ingredients and culinary cocktails are the top anticipated trends for 2013,” says Maxime Kouchnir, vice president – Vodkas, Pernod Ricard USA. “Absolut is the pioneer of the flavored vodka market and is passionately committed to the creation of exceptional cocktails. Absolut Cilantro is the latest example of how Absolut pushes creative boundaries and delivers relevant, on-trend innovation that will lead cocktail culture in an exciting new direction. The distinct taste and artistic design of Absolut Cilantro are sure to turn heads and inspire professional and at-home bartenders alike to craft a whole new level of inspired cocktails this