Solixir Raises the Dead with New Campaign
Solixir, a new all natural functional drink brand, announces the launch of its imarketing and advertising campaign titled “The Working Dead,” which hit the streets of Chicago on April 1, 2013. A play off of the popular television series “The Walking Dead” and other recent Zombie trends in the media, including movies like Warm Bodies (February 2013) and World War Z starring Brad Pitt (June 2013), Solixir’s shock and awe campaign employs advertising dominations at Chicago’s elevated rapid transit system or the "El,” working its way around Chicago’s historic commercial center the “Loop,” to make a big impression in a small area—an area that over a half a million people commute to and from daily.
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