Ambev Enlists Megan Fox for Brazil's Carnival

Cia. de Bebidas das Americas is casting Megan Fox against James Bond and Playboy to boost beer sales amid slowing consumption in its Brazilian home market. Latin America’s largest brewer, known as Ambev, hired the U.S. actress as a celebrity spokeswoman at Brazil’s Carnival next month. She will go up against Tokyo-based Kirin Holdings Co. (2503)’s Playboy-branded brew and Heineken NV (HEIA)’s Heineken, which is being pushed by 007 actor Daniel Craig. (Bloomberg)