Diageo Partners with Sundance Channel

Sundance Channel and Diageo have partnered on a multi-platform, multi-brand sponsorship deal and production project to be launched at the upcoming 2013 Sundance Film Festival. With a variety of activities and a major presence, Diageo’s Captain Morgan, Ciroc and Bulleit Bourbon brands will come to life at Sundance Channel’s headquarters on Main Street in Park City, Utah during the festival. (Daily Markets)