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Big Red Soda Unveils Die Hard Movie Promotion

Big Red, Inc. is partnering with 20th Century Fox on the February 14th release of “A Good Day to Die Hard,” the new installment of the celebrated “Die Hard” movie franchise. Big Red and Fox have built a comprehensive 360 degree marketing campaign to promote both the film and Big Red. Big Red kicked off their “Zero 2 A Hero” promotion with millions of special-edition “Die Hard” themed packages, prize giveaways, and a grand prize contest - the Ultimate Die Hard Stunt Trip Adventure.