September 11-15, 2017


5-Hour Energy Ad Claims Under Scrutiny

A Massachusetts congressman wants to take the pep out of energy drink commercials. The U.S. Food and Drug administration has confirmed that the popular caffeine drink, 5-hour Energy, may have played a role in 13 deaths over the past four years. In a letter sent to Federal Trade Commission Chairman Jon Leibowitz on Friday, Rep. Edward J. Markey, D-Mass., called for an investigation into advertising claims made by popular energy drinks such as 5-Hour Energy, Monster Energy Drink and Rockstar Energy. Web, print and TV ads for such drinks have become more and more commonplace in recent years, but claims that energy drinks make consumers feel “sharper and more alert” have not been substantiated by the Food and Drug Administration. (International Business Times)