Honest Tea wants to keep you hydrated — and it’s introducing a new thirst-quencher just in time for summer. The Bethesda, Md.-based bottled tea company plans to launch Honest Sport, a new line of organic sports drinks, next week. The product was created for athletes to consume during or after workouts. It delivers a combination of carbohydrates and electrolytes “designed to refresh, refuel and rehydrate athletes after rigorous activity,” said Honest Tea co-founder Seth Goldman in a statement posted online. (Washington Business Journal)
Is the craft beer boom about to end? There is new evidence that it is at least slowing down. The nation's top two craft brewers, Boston Beer and Sierra Nevada, "are now both in decline" and "combined volumes for the top 12 craft brewers grew only 1% for the three months to May," Sanford C. Bernstein stated this week citing Nielsen figures in a report titled "The Dramatic Slowdown of Craft Beer Continues." The slowdown appears to be coming from the biggest craft brands. (Ad Age)
There is a pressing need for companies to address water risks in their supply chain, according to well-known sustainability innovator Nelson Switzer, chief sustainability officer for Nestlé Waters North America, speaking at a national environmental conference yesterday. “As the effects of climate change increase and extreme weather patterns persist, the water supply in the U.S. is threatened, creating serious environmental and economic risks for companies across the country. These threats are not exclusive to any one industry. Water scarcity is a problem that poses significant risk to every person and every business,” said Switzer in his keynote address at the Environmental Leader Conference in Denver, CO.
A gourmet moonshine maker in Kentucky may have won a public relations battle with the state’s biggest university. But on Thursday, he lost his legal war. Colin Fultz, the owner of Kentucky Mist Moonshine — an upscale distillery that sells fruit-infused moonshine in the central Appalachian town of Whitesburg, Ky. — has spent the past eight months embroiled in a trademark dispute with the University of Kentucky over who owns the rights to the name “Kentucky.” (New York Times)
Ask a wise farmer about thirst-quenching beverages, and you're likely to hear a story passed down through the generations about a concoction known as switchel. And now, as Turkey Hill Dairy kicks off a year-long celebration of its 85th anniversary, it pays tribute to that beverage — and its own farming roots — with a new line of drinks called Haymakers.
With the unveiling of a revamped store design Thursday, Barnes & Noble seems to be betting that the way to its customers' wallets is through their stomachs. The bookselling behemoth said in a presentation for investors that it will market test four redesigned stores later this year that feature larger café areas offering wine, beer and an expanded food menu, as well as table service. The goal is to boost traffic to the stores and to grow food and beverage sales from just under 10 percent of the retailer's total sales to a larger pillar of the business. (Chicago Tribune)