Beverage World presents the latest news from across the worldwide beverage market.

SodaStream Repositioning as Sparkling Water Co.

Even SodaStream International is trying to cut out soda. The maker of home beverage systems is repositioning itself as a sparkling water company, after sales of machines and flavors continued to fizzle during the third quarter. (Food Business News)


Rogue, Columbia Distributing Team Up on Jack Joyce Scholarships

regon's brewing community knows the value of trained brewers, which is why Columbia Distributing, Rogue and an anonymous Oregon brewer donated $10,000 each to create the first Jack Joyce scholarships. The folks at Columbia came up with the idea, offering to put $5,000 toward a scholarship for named for Rogue's famously cantankerous (irascible was the word used Wednesday night at the award ceremony at Rogue's Flanders Street pub) co-founder, Jack Joyce, who died in Hawaii last May at the age of 71. Rogue immediately pledged another $5,000 toward the scholarship, and another Oregon brewer—who wants to remain anonymous—offered to match that, creating two $10,000 scholarships.


N.H. Liquor Commission to Auction Fine Spirits

The New Hampshire Liquor Commission (NHLC) will host one of the largest spirits events in the country on Thursday, Nov. 20, at the Radisson Hotel in Manchester. Expected to draw nearly 1,000 people, the Second Annual Distiller’s Showcase of Premium Spirits is expanding dramatically this year to feature more than 400 fine spirits poured by some of the world’s foremost brand ambassadors, along with whisky and spirit seminars, silent auctions and raffles, and enticing cuisine from many of New Hampshire’s premiere restaurants. On behalf of the Animal Rescue League of New Hampshire there will also be an auction of four individual bottles of the iconic and incredibly rare, Pappy Van Winkle 23-year Family Reserve Bourbon.


Ska Brewing Publishes Comic Book

Twenty years after the story began, Ska Brewing is releasing the entire comic book chronicling what it calls its "naive yet epic struggle against Rotgutzen International Beverage Corporation and its quest for world domination." The complete 34-page tome tells the tale of Ska’s humble beginnings, how they’ve overcome challenges such as increasing their selling to drinking ratio, and have ultimately come out on top as the largest and only brewery in Durango, Colo.’s Bodo Park.


Diageo to Revive Pimms No. 6 Vodka Cup

Diageo is set to revive its Pimms No.6 Vodka Cup next summer, after hordes of consumers complained when it disappeared from shelves. Following the decision to delist the variant, campaigners got in touch via email, social media posts and letters calling for a comeback. (The Drum)


Kahlua Partners with Entertaining Gurus for Holidays

Kahlúa, the classic rum and coffee liqueur, has joined forces with Elsie Larson and Emma Chapman of “A Beautiful Mess” to outfit consumers with the tricks and treats they need to be hostess with the mostest this season. From party décor and invitations to cocktails andgarnish, Elsie and Emma will be offering Kahlúa fans exclusive entertaining tips and recipes throughout the season at www.KahluaHoliday.com.