Jean-Claude Beton, the Algerian-born Frenchman who turned Orangina into a global brand through inspired advertising, died in the southern city of Marseille on Monday at the age of 88. French political and business leaders rushed to pay homage to the businessman who concocted a citrusy beverage, poured it into his iconic round bottle, and built an empire that rivalled American soft-drink giants. (France24)
n advance of the holiday season, the Distilled Spirits Council is providing a moderation and responsible drinking public service announcement to local television stations around the country. In addition to sending the public service announcement to the stations, a broadcast quality version can also be accessed by local television stations through the National Association of Broadcasters’ website https://psa.nab.org/.
Dr Pepper Snapple Group has once again been named a member of The Civic 50, an initiative to identify and recognize companies for their efforts to improve the communities where they operate. The survey was conducted by the National Conference on Citizenship (NCoC) and Points of Light, expert organizations on civic engagement, and published by Bloomberg News. “We are proud to be a part of the Civic 50 for the second year in a row,” says Vicki Draughn, vice president of corporate affairs for DPS. “It’s a reflection of our commitment to drive positive change in communities and a testament to our employees’ engagement in making a difference in their hometowns.”
Small, privately-run liquor stores in Washington are closing at a rapid rate. The owners are blaming high tax rates and unfair business practices by distributors and larger warehouse stores, supermarkets and chain liquor stores. (KOMONews.com)
Tequila Avión ha announced the launch of Avión Reserva 44 extra añejo tequila, hand-bottled in limited batches and filled into a fire-polished, luxurious crystal bottle. Only 744 cases will be available worldwide and the brand will unveil the first 150 select cases of Reserva 44 just in time for the holiday gift-giving season. Avión Reserva 44 is crafted in the highlands town of Jesus Maria, Mexico. Avión agave is hand-selected and estate-grown at 7,000 feet above sea level. Slow roasted in brick ovens for 72 hours, the Avión agave is distilled and filtered through Avión’s proprietary ultra-slow filtration method, where it is then aged for 43 months in oak barrels to create a smooth and balanced finish.
Missouri Beverage (MoBev) has announced a revamped leadership team, continuing a series of investments to bolster its efforts in the market. The announcement is part of the company’s plans to capitalize on growth potential following its recent partnership with Wirtz Beverage and McLane. “Along with our new partners, we are setting aggressive goals for the future,” says Bill Reichhardt, president of Missouri Beverage. “We have big plans for building long-term growth and we know that it begins with having a strong leadership team in place. This new team includes some of the best in the industry and they will be integral to MoBev’s progressive business approach.”