Beverage World presents the latest news from across the worldwide beverage market.

Maker's Mark kicking off $67M expansion

Crank up the flow of red wax: Maker's Mark is boosting its bourbon output. The producers of the Kentucky whiskey are pouring about $67 million into an expansion that features a new still. The ramped up production comes a couple of years after Maker's caused a stir with its short-lived attempt to cut the amount of alcohol in each bottle to stretch its whiskey supplies. (Associated Press)


Crown Royal rye named Whisky of the Year

Renowned whisky writer Jim Murray today announced Crown Royal Northern Harvest Rye as the 2016 World Whisky of the Year, marking the first time a Canadian Whisky has received the honor. The recognition comes at a time when both the Canadian and Rye whisky categories continue to gain popularity amongst whisky aficionados and consumers alike.


Share a Coke campaign returns for the holidays

This season, Coca-Cola is making spirits even brighter with the introduction of new holiday-themed “Share a Coke” offerings. Whether it’s surprising a friend with an ice-cold “Someone Nice” bottle or sharing a special moment “Under the Mistletoe,” Coca-Cola is giving people even more ways to “Make Someone Happy” this holiday season.


Hiro Sake expands to Mexico

Hiro Sake, the hand-crafted, premium sake from Japan, has announced its expansion into Mexico, effective Jan. 1, 2016. Hiro will be imported by Importaciones Colombres and will initially be placed in La Europea stores in Mexico City, Cancun, Puerta Vallarta and Cabo San Lucas. Hiro also has plans to begin distribution in Europe in early 2016, with Italy as the first country to bring in the sake.


Waiakea doubles donations for the holidays

Waiakea Hawaiian Volcanic Water, in partnership with Pump Aid, today launched the Give the Gift of Water campaign, just in time for the holiday season. Now through Jan. 1, 2016, the alkaline bottled water brand, which ordinarily donates 650 liters of clean water for every liter sold, will be doubling its contribution through sales from its website in an effort to improve the lives of the many disadvantaged men, women, and children residing in rural communities in Africa.


Double Cola expands Cracker Barrel partnership

The Double Cola Company has expanded its partnership with Cracker Barrel Old Country Stores to offer bottled SKI made with pure cane sugar in its stores nationwide in December of 2015. The chain will continue to carry bottled Double Cola made with pure sugar cane as part of its previous partnership. Cracker Barrel Old Country Stores is a publicly traded Southern themed restaurant and gift shop chain, with over 600 locations across 42 states. Along with bottled Double Cola and SKI, Cracker Barrel offers several retro glass bottled beverages in its gift shops across the country.