Beverage World presents the latest news from across the worldwide beverage market.

Beer ad uses 'gender recognition'

Here in America, women are far more likely to be featured in a beer commercial than actually targeted by one. However in Germany, Astra brand beer is focusing specifically on female drinkers with an unusual and automated billboard that speaks only to them. Developed by the Philipp und Keuntje ad agency and starring German comic star Uke Bosse, these billboards will only activate when women pass by. (Engadget)


The World of Coca-Cola celebrates 25 years

The World of Coca-Cola turns 25 this year, after having received more than 23 million guests who have walked through its doors. The attraction is celebrating this milestone and its role in downtown Atlanta’s revitalization. (Business Wire)


Louis Glunz brings more local beer to Chicago

Three’s company when it comes to Noon Whistle Brewing, which hails from Lombard, IL, holding true to some of the very foundations of American craft: lifelong friendship and session beers. Louis Glunz Beer, Inc. welcomes Noon Whistle Brewing to the Chicago market, as Chicagoland’s oldest family-run beer distributor and importer of select international brews is very familiar with the importance of camaraderie and beer.


Essentia Water launches '88 days of giveaways'

Essentia Water launches its MORE Summer: 88 Days of Giveaways promotion on June 1, 2015. The contest runs through August 27 and one lucky grand prizewinner selected at random takes home a paddle board and paddle ($1,200 value) from Riviera Paddlesurf, the leading brand of stand up paddle (SUP) specific products. Daily winners also selected at random receive gifts like Jet Flow hydration packs and Essentia branded beach chairs, t-shirts, sling bags, grocery totes, and more.


Sam Adams kicks off summer with BBQ promo

The brewers at Samuel Adams have teamed up with the experts at Weber Grills to combine two of America’s favorite summer traditions, grilling and craft beer. Together, they have created the ultimate DIY activity for craft beer-loving, backyard pit-masters: Samuel Adams Summer Ale-soaked wood chips, designed to turn any gas or charcoal grill into a flavorful smoker. A recent survey found that half of American adults have never smoked meat on a grill, but almost 70% believe that grilling with beer would take their grilling to the next level. All the more reason to test-drive this simple smoking method that infuses grilled food with the delicious flavors of Samuel Adams beer.