Beverage World presents the latest news from across the worldwide beverage market.

Absolut ad features transgender storyline

Absolut Vodka dares to go where most big-time booze-sellers won’t with a new ad featuring a transgender story line. The commercial, “Darla,” is part of the Swedish vodka brand’s #AbsolutNights campaign. The tagline: “When was the last time you were true to yourself? Sometimes being open to new possibilities is all it takes.” (Forbes)


Scotch whisky embassy opens in Amsterdam airport

Passengers travelling through Lounge 2 of Amsterdam Airport Schiphol will now be welcomed into Europe's first Johnnie Walker House—a luxury Scotch Whisky embassy launched by Diageo Global Travel together with Schiphol Airport Retail. Designed to inspire travellers by bringing to life the history, provenance and pioneering spirit of the Johnnie Walker brand, the Johnnie Walker House Amsterdam Airport Schiphol follows successful airport launches in Singapore, Mumbai and Taiwan. Open to all travellers passing through the lounge, the House allows guests to explore the craftsmanship of Johnnie Walker and its liquids through a unique sensorial journey to touch, taste and smell the rare elements that make up the famous blends.


New cider organization launches

In recognition of the need and demand for training and development of cider production skills in North America, the industry is launching a new organization, the Cider Institute of North America (CINA). This initiative is designed to build on and, ultimately, take over from the training provided in North America since 2003 by Mitchell F&D Limited's Cider & Perry Academy (CPAC). CPAC is a UK based training organization specializing in cider and perry production. The initial focus of CINA will be to develop and provide training from foundation skills through to that of a master cider maker.


North Coast confirms B Corp certification

North Coast Brewing Co. is blazing new trails once again with a recent shareholder vote confirming its status as a Benefit Corporation. This new corporate structure, coupled with their B Corp Certification, recognizes that the company's commitment to great beer is matched by its commitment to philanthropy, community, and environmental stewardship. North Coast is proud to join leading B Corps such as Patagonia and Dr. Bronner's in meeting the highest standards of social and environmental performance, transparency and accountability.


Black Button Distilling collaborates on rock album

Black Button Distilling, a Rochester, N.Y. grain-to-glass craft distillery, has partnered with Rochester based alternative rock band Violet Mary to release a collaborative vinyl record called “Raise Your Glass.” In an effort to raise the $10,600 needed to support the recording, production, pressing and release of this unique collaboration, a Kickstarter crowdfunding campaign has been launched and will run through June 30th, featuring unique rewards and experiences for backers.