Beverage World presents the latest news from across the worldwide beverage market.

Soda Tax Battle Finding Fewer Allies This Time

San Francisco and Berkeley are activist cities filled with thousands of people who make it a point to eat healthy and avoid foods without nutritional value. And because of that, the industry has pumped in $7.7 million to defeat the effort in San Francisco and about $1.7 million to fight the Berkeley measure. (SF Gate)


WHO Issues Warning of Energy Drink Risks

Energy drinks will become a significant public health problem if their use among young people is not addressed through a cap on caffeine levels and restrictions on their sale and marketing, researchers with the World Health Organization have warned. (The Guardian)


Coke Helping Entrepreneurs Create New Startups

Coke wants in on the entrepreneur scene. So, it's created a program designed to help founders build startups from the ground up. Coca-Cola went public with a new entrepreneurship program on Wednesday, at Fast Company's Innovation By Design conference. Called Coca-Cola Founders, the program allows the company to partner with entrepreneurs and offer them expertise, resources and reach, before the entrepreneurs create a new startup. (Entrepreneur)


Ciders Give Growers New Revenue Stream

With hard cider making a hardcore comeback across the country, apple growers are tapping a juicy new revenue stream by establishing farmstead cideries and planting varieties too tart or tannic for the lunchbox but perfect for smashing and fermenting into distinctive artisanal brews. (Colorado Table)


Essentia Water Launches ‘Hydration Specialists’

Essentia Water, a leading alkaline water brand in the United States, announces the West Coast launch of its brand ambassador program with the signing of Heather Dorak, Sara Haley, Lina Hanson, Shayna Hiller, Michael Karpenko and Angela Leigh in the Southern California area. These ‘Hydration Specialists’ will educate their community on the importance of staying hydrated and the benefits of Essentia Water, attend health, fitness and wellness events on behalf of the brand, and have a presence on Essentia’s website and social media.