Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Whiskey Investing Generates Big Returns

Tired of investing in stocks and bonds? Try buying a more liquid asset — whiskey! Investors around the world are betting big on whiskey, which can skyrocket in value and toss back whopping returns. Since the first whiskey index was formed six years ago, top single malts have risen in value by more than 660% — easily beating the performance of stock markets and other assets. In January, a single bottle of Macallan “M” scotch sold for a record $628,205 at auction. (CNN Money)

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Heineken is Cannes Marketer of the Year

Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness. (Adweek)

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A-B InBev Appoints New CEO of Korea Unit

Anheuser-Busch InBev (AB InBev), the world's largest brewer, has named a new CEO for its Korean unit, Oriental Brewery (OB), while appointing former CEO Chang In-soo to a newly established vice chairman post. The move is largely seen as an effort to solidify AB InBev's control of the nation's largest brewer and create synergy with its units in other countries. In April, AB InBev acquired OB, which accounts for about 60 percent of Korea's beer market, for $5.8 billion. (Korea Times)

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More Brits Drinking Beer with Dinner

More Britons are turning their backs on wine, with nearly half of drinkers preferring to enjoy craft ales and speciality lagers with dinner. Forty-two per cent of people are more likely to consume draught and bottled beers while dining than they were five years ago, according to a new study. And it is considered more socially acceptable to order beer in a fine dining restaurant with 64 per cent opting for it over a glass of wine. (Mail Online)

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Banks Bailing Out SABMiller Zimbabwe Subsidiary

Barclays Bank and Standard Chartered are offering a syndicated $70 million bail out plan to Delta Corporation, the Zimbabwean subsidiary of world’s second largest brewer, SABMiller. The funds will be used to repay the brewer’s foreign debt. (Ventures Africa)

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