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With the growth of the energy drink market, it was only a matter of time before business-savvy Hugh Hefner got into the game. Launched in Boston, Playboy Energy Drink comes in regular and sugar-free varieties. 
Heading back to its Brooklyn, N.Y. roots, Arizona Beverage Co.'s urban lifestyle inspired All City NRG, the fourth addition to its line of green tea-based energy drinks, is a non-carbonated blend of vitamins, minerals and herbs. 
From the makers of Jolt Cola and Jolt Energy Drink, now comes Jolt Energy Endurance Shot, a 2-ounce bottle estimated to provide more than six hours of energy, says the company. 
From the makers of the infamous Cocaine Energy Drink comes Brawndo, Redux Beverages' newest entry into the energy drink market that brings "The Thirst Mutilator" energy drink from Mike Judge's film Idiocracy to life. 
Brava Italia brings the best of Italy to the US with an added kick of energy. 
For those who enjoy a caffeine kick, Italian style, RoBoosto, is a new caffeine fortified Italian energy latte from Caffe D'Amore that is "super caffeinated." 
Point Blank Beverage, Inc. and Skin Industries, a nationally recognized clothing line, have teamed up to launch Skin ultimate performance drink. 
USDA-certified organic energy drink Syzmo gets its sweetness from 100 percent blue agave, which gives it an uncharacteristically low glycemic index of 30. 
