DRY Soda Co. has announced its new distribution agreement with The Kroger Co. to launch its new line of cans in more than 1,350 of its stores across the United States in early October. As part of the agreement, Kroger will have the exclusive rights to sell DRY’s new Cherry and Pear flavors, developed by Chef Richard Blais, DRY’s creative director. Marking DRY’s largest distribution deal to date, this announcement comes on the heels of DRY Soda’s successful summer launch of new packaging and flavors in aluminum cans.
Blais, a television personality, restaurateur and author, led the development of the new flavors, which are DRY’s first exclusive flavor offerings to a retailer. The Cherry and Pear DRY cans will feature a distinctive “created exclusively for The Kroger Co.” logo. At 60 calories, Cherry DRY is luscious with the rich flavor of ripe, sweet cherries. Pear DRY, at 70 calories, is refreshingly bright with the complex taste of a juicy pear.
In 2005, well before low sugar products were part of the national conversation, DRY Soda CEO and Founder Sharelle Klaus saw the need for a less sweet, all-natural soda and created the first soda line with significantly less sugar and made with just four ingredients. DRY contains 1/4 to 1/3 of the sugar and calories of traditional sodas, the company says, and is only 45-70 calories per 12oz. bottle/can.
“The demand for innovative, natural and less sweet beverages has exploded and Kroger, one of the largest and well known grocers, understands our mission to provide a better soda with less sugar,” says DRY Soda CEO Sharelle Klaus. “DRY is leading the less sweet beverage transformation as consumers' changing palates demand healthier alternatives to traditional sodas. I’m so excited that our two new flavors, Cherry and Pear, along with DRY’s additional can flavors, will be so accessible across the country and further both of our companies’ mission to provide healthy and delicious beverages."
DRY Vanilla Bean, Blood Orange and Cucumber will also be available. In addition to Kroger stores, DRY will be available at Dillons, Fred Meyers, Fry’s, King Soopers, Smiths, QFC and Ralphs. They will be sold individually for $1.19.