New Belgium Announces Yet Another New Market

New Belgium Brewing, brewer of a wide variety of award-winning beers including Fat Tire Amber Ale, will be available in British Columbia this September. The brewery has signed an agreement with Beerthirst to serve as its agent and will officially kick off its entry into Canada at the Great Canadian Beer Fest on Sept. 6, 2013. New Belgium will begin selling beer at retail locations three days later. The brewery will initially roll out six-packs and draft of Fat Tire, Ranger IPA and its current seasonal release. Ninety days later, New Belgium will begin to release limited selections from its Lips of Faith, Hop Kitchen and Trip series, as well as Rampant Imperial IPA.
 
“For our first adventure in exporting outside the U.S., British Columbia makes perfect sense,” says New Belgium Brewing sales co-pilot Brian Krueger. “This has been a great period of learning and exploring new territories for us, and we're excited to bring New Belgium's portfolio to our good friends up north.” 
 
New Belgium began distribution in Alaska and Louisiana earlier this year, enters Florida this month, and will come to Delaware in August. For more information on the brewery, visit www.newbelgium.com.

Share this Article: