Dry Soda Co. has announced its new distribution agreement with Southern Wine and Spirits Nevada. Southern began distributing DRY Soda throughout Nevada on May 20.
Dry kicked off the Southern partnership this spring by attending several signature Las Vegas food and wine events. In April, Dry attended UNLVino’s Grand Tasting and first annual BAR-BQ Mixology events where Francesco Lafranconi, Master Mixologist at Southern Wine and Spirits, showcased Dry’s versatility as a cocktail mixer in several cocktails. “Dry Soda’s unique flavors and low sugar profile make an ideal mixer for mixologists looking to create something completely new,” stated Lafranconi.
In May Dry participated in Bon Appetit’s Vegas Uncorked with pours at the Grand Tasting and was mixed in a signature cocktail at the Vegas Uncorked Block Party at the Bellagio.
“We are so excited to partner with Southern, the leader in the beverage distribution industry,” said Dry Soda CEO Sharelle Klaus. “We are continuing to grow the mixology component of Dry and Southern will be a great partner in helping us share the endless possibilities.”
Dry also names Veronica Lizarraga as its first mixology brand ambassador. Lizarraga will guide cocktail development for the brand and work with Southern’s mixologists to promote Dry’s unique mixology features. Lizarraga will be based in Las Vegas.
In Nevada, Dry is currently available on cocktail menus at Vesper Bar in The Cosmopolitan Las Vegas and Lily Bar in the Bellagio.