Deep Eddy co-founder and CEO Clayton Christopher announced today that he and co-founder Chad Auler have named Eric Dopkins the new chief executive officer of the all-natural craft vodka company based in Austin, Texas. Christopher will transition from CEO and become executive chairman and chief innovation and marketing officer. The appointment of Dopkins, a veteran in the spirits industry with over 20 years of leadership experience, signals Deep Eddy’s commitment to continued expansion and the goal of becoming a national leading vodka brand.
“I’ve had a lot of reasons to celebrate over the past few years since we launched Deep Eddy Vodka, but this is definitely one of the most epic milestones since we started,” says Christopher. “It’s exciting when the brand has become much bigger than “you,” and Deep Eddy is not only at that place now, but also got there much faster than we ever imagined. Eric is one of the top spirits executives in the industry. He has the skill, experience and passion needed to help make Deep Eddy a national player in our space. This move will position Deep Eddy for strong, sustained growth for many years to come. Eric shares the competitive drive and a passion for high quality, all natural spirits and mission driven values that Deep Eddy is all about.”
"The spirits business is dynamic and tomorrow's category leaders are often not the big brands of today. Consumers are changing, and Deep Eddy Vodka has the potential of becoming a category-leading brand,” says Dopkins. “Developed by a talented and innovative team, Clayton Christopher and Chad Auler have crafted a premium, all-natural lifestyle brand that is truly American and truly Austin. The long-term potential of Deep Eddy excites me, and I look forward to working with a quality team of talented individuals."
Dopkins most recently served as president of Young’s Market Company California, a California-based beverage distributor with annual revenue of $1.55 billion. Previously, he served as V.P. general manager of west U.S. for Pernod Ricard, USA, where he led sales, marketing and finance with sales revenue of approximately $300 million. Dopkins also served as president for Boz Spirits, Inc., Diageo general manager & V.P. of western region for Diageo North America and district manager for Canandaigua Wine Company. Dopkins received his B.S. in Business Administration (Marketing) from C.S.U. Chico.