Honest Tea is launching a new beverage line called Honest Splash, 70-calorie juice-based drinks sweetened only with organic fruit juice containing between 30 and 31 percent juice. Honest Splash is available in re-closable 12-fluid-ounce recyclable plastic bottles and sold both individually and in six-bottle packages. Honest Splash is available in three varieties: Berry Good Lemonade, Goodness Grapeness and Super Fruit Punch.
The new beverage line is an evolution of the Honest Kids brand, which accounts for more than one-third of Honest Tea’s total business. “Honest Splash is a great fit for older kids, or kids on the go, who need the convenience of a larger, re-closable container. It still meets the needs of parents who want to provide lower-sugar beverages” says Honest Tea’s co-founder and TeaEO Seth Goldman.
Honest Splash meets the American Beverage Association’s School Beverage Guidelines for High Schools which permit drinks with 66 calories per 8 fluid ounces, up to 12 fluid ounces, to be sold in high schools.
Individual Honest Splash bottles are available in select retailers including more than 1,250 Target Cafés. The six-packs will be sold exclusively at Target in more than 1,100 stores from mid-March through the end of June at an everyday price of $5.49, and will roll out to other retailers starting July 2013.