October marks National Pizza Month and Birra Moretti is celebrating the iconic Italian dish in a big way. Last week the Heineken-owned Italian beer brand launched the "Moretti Loves Pizza” video contest in which participants have a chance to win the grand prize: a trip for two to Tuscany, Italy and a VIP cooking experience at the Toscana Saporita Cooking School with acclaimed chef Sandra Lotti.
Throughout the month of October, Birra Moretti invites fans to share their pizza passions and what they love most about Birra Moretti through creative videos uploaded to the Birra Moretti USA Facebook page. Along with a chance to win the grand prize of a vacation to Tuscany, weekly winners will also score big.
The brand encourages fans to take a cue from a Birra Moretti digital short direct from two Moretti experts, acclaimed Italian chef Ricardo Ullio of Atlanta’s Fritti and Sotto Sotto and celebrated beer blogger Ale Sharpton, who speak to the beer’s Italian heritage, distinctive qualities and ideal culinary pairings.
The contest is inspired by Birra Moretti’s historic relationship with Italian cuisine and culture.
The Moretti Loves Pizza video contest is just one in a series of international efforts Birra Moretti has undertaken to promote Italian cooking across the globe and spread an appreciation for the culinary arts of Italy.