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Amarula Gold

Distell South Africa 750 ml bottle
www.amarula.com

Amarula Gold is a clear golden-colored 30 percent ABV spirit has been launched to coincide with the brand's 25th birthday this year and is the first line extension since the introduction of the original brand. The new offering is making its first public appearance in March, in both South Africa and the global travel retail channel, where Amarula Cream is currently the 36th most purchased spirit, according to market intelligence providers International Wine & Spirits Research (IWSR). The launch in other priority markets is scheduled for September 2014. Like its cream counterpart, Amarula Gold is made from the hand-harvested marula fruit indigenous to sub-Saharan Africa, double-distilled and aged in oak for 24 months, but that's where the resemblance ends. Distell is promoting the product as a spirit to be enjoyed over ice or combined with soda, sparkling apple juice or ginger ale.

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