September 11-15, 2017
New Beverage

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Slap Frozen Energy

Brain-Twist, Inc. New York, NY 10-ounce re-sealable pouches
$2.50 Suggested Retail Price

Slap Frozen Energy is a frozen energy drink packaged in 10-ounce re-sealable pouches. The frozen formulation is a blend of ingredients that prevents the drink from fully freezing, the company says, and allows for a maintained slushy consistency. Each pouch of the frozen slush drink contains 25 percent more energy than the leading brands, the company says, and is infused with taurine, caffeine, and vitamins B3, B6, and B12 and is designed to offer consumers on-the-go energy and refreshment. Slap Frozen Energy comes in three flavors, Crisp Apple, Strawberry-Frost and Lemonade, and is available in the energy or freezer sections of major nationwide retailers including Wal-Mart and Casey’s General Stores.

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