Consumers are all quite used to seeing yogurts with addded fiber at supermarkets and Vitamin-enhanced functional beverages dont surprise them either. But a perfectly clear, flavored, functional water with added fiber? Elevate is the name of this new concept in the functional food market. Each 500ml. bottle of Elevate Fiber Water contains 24 percent of the RDV of Fiber and is available in Natural Orange and Lemon flavors.