Beverage World presents the latest news from across the worldwide beverage market.

Guinness the Latest to Skip St. Pat's Parade

Officials for Guinness announced on Sunday that they are dropping sponsorship of the New York City St. Patrick's Day Parade due to the parade's discriminatory rule that prohibits LGBT families and organizations from participating. (WABC-TV)


Diageo Announces Retirement of New Biz President

Diageo has announced that Andrew Morgan, president, new businesses, is to retire from the business. Morgan will step down from the executive committee on June 30, 2014 and leave the company on 30 September 2014, following which he will continue to build a portfolio of non-executive board positions.


Gruppo Campari to Buy Canadian Distiller

Italian beverage company Gruppo Campari (Campari Group) has agreed to buy Ontario whisky maker Forty Creek Distillery Ltd. for $185.6-million. Campari says the deal includes Forty Creek’s stocks, distillery facilities and the hospitality center in Grimsby, Ont., just southwest of Toronto. (Canadian Manufacturing)


A-B Debuts National Shock Top Campaign

Anheuser-Busch InBev is about to make a significant new investment in its Shock Top brand. And the 8-year-old wheat beer is shooting for the moon. That would be Blue Moon, a larger, older and bigger-spending competitor owned by MillerCoors. (AdAge)


SABMiller Constructs $65M Malting Plant in Africa

SABMiller has begun the construction of a R700 million ($64. 6m) Johannesburg malting plant that would provide malted barley to African countries where the world’s NO.2 brewer has operations. The new plant is more than three times the size of the current 48-year-old Alrode plant situated in Alberton, east of Johannesburg, South Africa. (Ventures-Africa)


Ireland to Open Whiskey Museum This Summer

Ireland's first Irish whiskey museum is set to become Dublin's latest tourist attraction after a €2 million (US$2.8 million) investment was secured. When completed, the visitor attraction in the city centre will chart the history of all of Ireland's famous whiskey brands and will employ 25 people. (Irish Herald)