Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Peltz Blasts PepsiCo Rejection of Split

Activist investor Nelson Peltz, whose bid to break up PepsiCo Inc. (PEP) was rejected by management, fired back in a letter to the board yesterday, criticizing its “dismissive tone” and demanding operational changes. (Bloomberg)

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Liquor Giants Battle Over Barrels

In Tennessee, a battle is breaking out between two of the world's largest liquor companies over whiskey barrels. And more importantly, what can be called Tennessee whiskey. At stake is the lucrative and fast-growing market for one of the state's signature products. (USA Today)

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Pepsi Ceases Production Outside Memphis

Citing a decline in demand for soft drinks, PepsiCo has shut down production in its Collierville plant effective immediately. PepsiCo employs about 160 people at the facility, 55 of whom will be laid off. According to a letter from Pepsi sent to Collierville city officials, the workers include 12 salaried and 43 hourly employees. (Memphis Business Journal)

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At-Home Soda Machine Sales Surge 30%

At-home soda machines are catching on with Americans. U.S. retail sales of home soda machines soared 30 percent last year, and sales of the accompanying products -- CO2 carbonators, bottles, mixes and syrups -- more than doubled, according to NPD Group Inc., a market researcher. The firm didn’t provide dollar figures. (Bloomberg)

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New Tenn. Distillery Signs Distributor

Prichard’s Distillery, the first craft distiller founded in Tennessee in the past 50 years, has exclusively appointed Aveníu Brands to oversee their national distribution and marketing efforts. Founded by Phil Prichard in 1997, Prichard’s is a family-owned business that has enjoyed continuous growth over the past ten years.

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Boston Beer Pulls out of Parade

Boston Beer Co., the brewer of Samuel Adams, has pulled its sponsorship from the South Boston St. Patrick’s Day Parade amid controversy over the organizers’ refusal to let gay veterans march, the company announced in a statement. (Boston Herald.com)

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