September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

U.K. Scientists: Restrict Sports Alcohol Ads

Researchers have called for much tighter government restrictions or even a ban on the marketing of alcohol during televised football matches, arguing that the messages are seen by and affect millions of children. Their research suggests football fans see around two references to alcoholic brands every minute when they watch a match on TV – in addition to the formal advertising during commercial breaks. (The Guardian)


SABMiller's Mackay Returns to Work

SABMiller plc announces that Graham Mackay has resumed his duties as non-executive chairman following a medical leave of absence granted by the board in May 2013. John Manser, who has been acting Chairman during Mackay’s absence, has resumed his former position as deputy chairman and senior independent director.


AB InBev Launches Stella Gifting App

AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the tie-up provides an “innovative solution” to the “problem” of using technology to engage with consumers in bars and pubs. (Marketing Week)


Diageo Names Smirnoff Global Brand Director

Diageo Australia marketing and innovation director, Matt Bruhn, has been promoted as the new Global Brand Director for Smirnoff, based in New York. In his new role, Bruhn will report to David Gates – head of Premium Core Brands. (The Shout)


Pinnacle Vodka Launches Five New Flavors

Pinnacle Vodka, the fast-growing, award-winning premium vodka brand in the Beam Inc. spirits portfolio and third largest imported vodka brand in the United States, has introduced its latest flavor innovations just in time for the fall and winter sipping season—Caramel Apple, Peachberry Cobbler, Pecan Pie and Salted Caramel, along with limited-edition Peppermint Bark. The newest flavor innovations join Pinnacle Vodka's portfolio of more than 30 flavors, led by the brand's flagship Unflavored Vodka which was recently awarded the Vodka Trophy for being the highest rated vodka in a blind taste test at the highly regarded 2013 International Wine & Spirit Competition (IWSC).


London Metal Rules Fall Short, Beverage Groups Say

Proposed rule changes by the London Metal Exchange don’t go far enough to help alleviate warehouse backlogs that increase costs, according to a group of brewers and soft-drink makers that use aluminum in cans. The LME’s plan to speed up withdrawals from stockpiles in warehouses where wait times exceed 100 calendar days “falls short in terms of providing an efficient function for physical delivery,” the group said in a letter to the LME that was obtained by Bloomberg News. (Bloomberg)