Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Healthy Beverage Expo Moves to California

The 2014 World Tea Expo and 2014 Healthy Beverage Expo are heading to the Golden State with Long Beach, Calif. as the trade shows' official host city. The co-located events—which will command more than 50 percent of the hotels in the City of Long Beach—are set to take over two-thirds of the Long Beach Convention Center as well as the surrounding downtown, May 29 - 31, 2014.

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Heineken USA Unveils Beers of Mexico Pack

Heineken USA is gearing up for the season of celebrations and entertaining with the Beers of Mexico Fiesta Variety Pack, an all-in-one party solution to drive consideration and incremental sales this holiday season. Available in 12 packs of bottles or cans, the Beers of Mexico Fiesta packs contain equal quantities of Dos Equis Lager, Tecate and Sol, offering adult consumers, 21 and older, the opportunity to experience three of Heineken USA’s Mexican beers in one convenient pack.

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Diageo Announces Winners of Golden Bar Awards

Diageo, the world's leading premium drinks business, honored spirits, wine and beer distributors at the Tenth Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies across the country. The Golden Bar Awards are presented for excellence in sales, marketing and promoting responsible drinking. Larry Schwartz, President and CEO of Diageo North America said, "The Golden Bar Awards recognize Diageo's distributors for their dedication and hard work over the past year and honor the best in the industry. Diageo's strong relationships with our distributors and our joint commitment to the business help drive the success of our companies."

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Rick Perry Declares Sept. 'Texas Craft Spirits Month'

Gov. Rick Perry on Monday declared September “Texas Craft Spirits Month” as the state begins to implement new laws that give distillers more freedom to produce and sell in the state. “I think that the main benefit of this is making sure that we have got a solid framework for our distilled craft industry to grow,” state Sen. Leticia Van de Putte, D-San Antonio, who co-sponsored four new laws that affect Texas distillers, said during a Monday press conference. (The Texas Tribune)

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WAT-AAH! Goes 'Back-2-School'

WAT-AAH! has announced its fall 2013 "Back-2-School" advertising campaign, which includes full-page ads in various teen magazines, placements on relevant online sites, as well as poster installations in hundreds of schools and districts where WAT-AAH! is currently sold.

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Hangover Joe's Partners with Reese Group

Hangover Joe's announced that it has partnered with retail broker The Reese Group for regional grocery. The Reese Group, a leading regional independent broker was founded in 1902, with 16 offices and covering 36 states, with coverage of more than 25,000 stores and relationships that reach the supermarket, specialty food, military and dollar discount channels.

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