Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Vitaminwater Lawsuit Can Proceed

A federal magistrate says a class action lawsuit that claims Coca-Cola’s Vitaminwater was deceptively marketed as a healthy alternative to soda may proceed. The legal action, brought against Atlanta-based Coca-Cola by the Center for Science in the Public Interest and private law firms in 2009, charges that the beverage giant’s marketing of Vitaminwater claimed the product could reduce the risk of eye disease and promote healthy joints, among other benefits. The plaintiffs also said adjectives describing the product, such as “defense,” “rescue” and “endurance,” were misleading. (AJC.com)

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Kent to speak at NEW Executive Leaders Forum

Muhtar Kent, Chairman and CEO of The Coca-Cola Company, will offer a global perspective on the power of women during the Network of Executive Women’s NEW Executive Leadership Forum, July 23-25 at the Terranea Resort in Rancho Palos Verdes, Calif. More than 300 senior executives in the consumer products and retail industry are expected to attend the invitation-only event near Los Angeles.

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Coke is Seeing Green, for Life

The soda brand is now going green, at least in Argentina. The drinks giant has launched Coca Cola Life, which is sweetened with sugar and the naturally occurring, no-calorie sweetener stevia. (Daily Mail)

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Egypt Tightens Oversight of Bottled Water

Egyptian authorities have recently started tightening their oversight of bottled water plants. The Ministry of Health shut down seven plants in May after their wells were determined to be contaminated, and diminished supply has driven up the price of bottled water, experts told Al-Shorfa. (Al-Shorfa.com)

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