September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

AB InBev Rules Out Budvar Purchase

Brewing giant Anheuser-Busch InBev says it no longer has plans to acquire Czech brewer Budejovicky Budvar, with whom it has been fighting a long legal battle over the use of the “Budweiser” brand. Frank Hellwig, legal director for AB InBev, says “we don’t have any plans, or intention, or desire to buy Budvar” as a way of solving the dispute. (The Washington Post)


Coors Cans Commemorate Saratoga 150th

There’ll be 2 million cans of Coors Light beer emblazoned with the Saratoga 150 logo -- celebrating 150 years of the Saratoga Race Course—the result of the MillerCoors and DeCrescente Distributing Company sponsoring Saratoga 150. Packaging on the special Coors’ 18 packs and 6 packs feature the thoroughbreds racing around America’s oldest track, established in 1863.


A-B to Buy Ohio's C&G Distributing

Anheuser-Busch plans to buy wholesale distributor C&G Distributing Co. for an undisclosed amount, the companies announced Friday. Lima, Ohio-based C&G has been owned by the Cecala and Guagenti families for more than 60 years. The distributor has sold Anheuser-Busch products since 1967 in a nine-county area in west-central Ohio. (St. Louis Business Journal)


Scottish Scientists Develop Bootleg Whisky Test

Scottishscientists have developed a new technique for detecting potentially-fatal bootleg whisky. The laser device, which can detect fake whisky and other spirits, could save hundreds of lives worldwide each year and help prevent serious injuries such as permanent blindness caused by contaminated alcohol. Researchers said the on-the-spot test could lead to the development of portable detectors allowing people to test to see if their drinks had been spiked. (The Scotsman)


New Belgium Launches 'Pairs Well with People' Campaign

New Belgium Brewing launches its summer campaign, “Pairs Well With People,” this week with a focus on Fat Tire and the Millennial Drinker. A dynamic media mix including digital, social, web and television will shine a light on Fat Tire Amber Ale while introducing a whole new audience to New Belgium’s flagship beer. Skateboard legend-turned-documentary film-director, Stacy Peralta (“Dogtown and Z Boys”, “Riding Giants”, “Bones Brigade”), directed a cast of New Belgium co-workers in the 30-second broadcast spots available for viewing here: Slated to run in 12 television markets, those spots will also run alongside a series of 15-second shorts in a 30-state digital overlay covering New Belgium’s area of distribution.