Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Essentia Revenue Grows 69% in Q1

Essentia Water reports a 69 percent revenue increase in Q1, 2013. Bucking the category trend of seasonality, January checked in as the biggest month in the brand’s 15-year history. In 2012, Essentia outpaced the bottled water category’s 6.7 percent growth by nearly eight times. The brand has experienced nine consecutive years of growth, including in 2012 where the brand’s revenue jumped 53 percent. “Our growth this quarter was driven by velocity, not new distribution or increased levels of merchandising,” explained Ken Uptain, Essentia’s president and CEO. “What is exciting to us and our distributor and retail partners is that these are volume gains driven by consumer demand.”

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Coke Names VP of Global Design

Coca-Cola has announced that James Sommerville has been appointed to the role of VP of global design. Sommerville, who is the co-founder of design agency Attik, led Coke’s massive redesign in 2006 as well as the campaign for 2010’s FIFA World Cup. He has previously worked with brands including Virgin, Adidas, Sheraton, Heineken and takes over the VP of global design position from David Butler, who was promoted in January to Coke’s vice president of innovation. (The Drum)

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Asahi Acquires Australian Craft Brewer

The craft end of the Australian brewing sector continues to consolidate with Independent Distillers Australia, a wholly owned subsidiary of Japanese beverage giant Asahi, to announce later today that it has bought the Cricketers Arms beer brand. The deal marks Independent Distillers' first strategic domestic beer acquisition under Asahi ownership. Asahi purchased Independent Distillers in September 2011. The company said this morning the purchase of Cricketers Arms provides Independent Distillers with a highly creditable domestic mainstream craft beer company to enhance its total beer portfolio. (Sydney Morning Herald)

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Calif. Lawmaker Pushes Sugared Drink Tax

California state Sen. Bill Monning is pushing again for a tax on sugary drinks to pay for health programs to battle what he calls "the epidemic of childhood obesity. This week, the Senate Governance and Finance Committee gave Monning, D-Carmel, an initial victory with a 5-2 vote to move his sugar-drink tax bill to the Senate Health Committee for a May 1 hearing. (Monterey County Herald)

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Deep Eddy Names New CEO

Deep Eddy co-founder and CEO Clayton Christopher announced today that he and co-founder Chad Auler have named Eric Dopkins the new chief executive officer of the all-natural craft vodka company based in Austin, Texas. Christopher will transition from CEO and become executive chairman and chief innovation and marketing officer. The appointment of Dopkins, a veteran in the spirits industry with over 20 years of leadership experience, signals Deep Eddy’s commitment to continued expansion and the goal of becoming a national leading vodka brand.

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ProWein Opens Exhibitor Registration

Exhibitor applications for ProWein 2014, International Trade Fair Wines and Spirits, are now available at www.prowein.com. The exhibitor registration deadline is July 31, 2013. The 25th anniversary of the event will take place from March 23 – 25, 2014 at the fairgrounds in Dusseldorf, Germany. Past ProWein exhibitors will benefit from a simplified registration procedure: when the access code from the 2013 admission document is entered, an already completed form can be updated as needed.

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