Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Water On Track to Become No. 1 Category

It was not that long ago that the idea of buying water in a bottle seemed outrageously quirky to most people, but over the past few decades the demand for packaged water has rocketed exponentially. Just ten years ago world consumption stood at one hundred billion liters. Since then, and despite the global downturn, volumes have actually doubled. Perhaps even more amazing is that, according to Canadean’s latest calculations, packaged water will actually overtake carbonates as the leading soft drinks category in just two years. This anticipated result is being bolstered by its healthy image, plus actual necessity in those areas of the world lacking alternative, safe, water supplies.

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A-B Tries to Block Ohio Distribution Measure

The world's largest brewer is trying to stop Ohio from enacting a measure that would prohibit brewers from buying wholesale beer distributors. That provision was part of a bill that moved quickly through the Legislature last week and is now before Gov. John Kasich. (San Francisco Chronicle)

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Carlsberg Asia Plans Unchanged Despite Resignation

Danish brewer Carlsberg's strategy and acquisition plans will continue unchanged after the head of the region resigns, but growth rates could slow further in the future, its chief executive said. The brewer's head of Asia, Roy Bagattini, will take a job at fashion group Levi Strauss & Company, and a new appointment will made in due course, Carlsberg said in a statement earlier in the day. (Reuters)

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Karl Strauss Partners with 'Attenuators'

Karl Strauss Brewing Company is partnering with the coalition of independent distributors dubbed “The Attenuators Network” to manage a growing portion of its on and off-premise distribution throughout Southern California. Due to increased consumer demand, Karl Strauss is experiencing tremendous growth and its beer sales in California are up 32 percent over last year—far outpacing the craft industry average. Karl Strauss chose The Attenuators because of their commitment to craft beer, extensive network throughout Southern California, and dedication to making the Karl Strauss brand available to more fans.

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Coke Gives Chicago $2.6M Recycling Grant

The Coca-Cola Company has stepped forward to pay for 50,000 blue carts for the city’s curbside recycling program, even though the city had essentially raised the money for them already. WBBM Newsradio Political Editor Craig Dellimore reports Coca-Cola is giving the city a grant of nearly $2.6 million to help expand blue cart recycling citywide by the end of the year. (CBS Chicago)

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Xyience Signs Deal with UFC Women's Champ

Xyience Xenergy, the official energy drink of the UFC, has signed a one-year endorsement contract with Ronda Rousey, the UFC women’s bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo and is the first woman in history to hold and defend a UFC title. In endorsing the sugar-free, zero calorie Xyience Xenergy energy drink and Xenergy + beverage lines, Rousey will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events.

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