Beverage World presents the latest news from across the worldwide beverage market.

SABMiller's Mackay Ailing, Successor Takes Over

SABMiller, the world's second-largest brewer, says it has made Alan Clark its chief executive three months earlier than planned because Executive Chairman and CEO Graham Mackay has been diagnosed with a brain tumor. (USA Today)


Coke Runs First All-Digital Effort

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops. The beverage firm has unveiled "The AHH Effect" initiative with agency partner Wieden + Kennedy that will eventually include dozens of digital games and other content based on their recent research. (AdWeek)


Coke Femsa Profit Falls as Costs Rise

Mexico's Coca-Cola Femsa, Latin America's biggest Coke bottler, said first-quarter profit fell 7.7 percent, hurt by an increase in costs that more than offset a slight pickup in revenue. (Reuters)


Heineken Tempers 2013 Growth Outlook

Heineken, the world's third largest brewer, said austerity-hit Europe and inflation in Nigeria had lowered its expectations for growth this year, after its beer sales fell in every region except Asia in the first three months. (Reuters)


Denmark Hopes Cheaper Soda Will Boost Economy

High value-added taxes and easy border access have long drawn Danish consumers to German grocery stores. Now, the government in Copenhagen hopes that repealing a tax on soft drinks and beer will reduce cross-border shopping and boost the domestic economy. (Spiegel Online)