September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Absolut Launches Cilantro Extension

Absolut Vodka has announced the debut of Absolut Cilantro, the newest innovation to join the Absolut flavor portfolio. Poised to capitalize on ever-expanding cocktail curiosity, Absolut Cilantro combines the distinctly aromatic essence of cilantro with the zesty notes of ripe, juicy lime. “Savory ingredients and culinary cocktails are the top anticipated trends for 2013,” says Maxime Kouchnir, vice president – Vodkas, Pernod Ricard USA. “Absolut is the pioneer of the flavored vodka market and is passionately committed to the creation of exceptional cocktails. Absolut Cilantro is the latest example of how Absolut pushes creative boundaries and delivers relevant, on-trend innovation that will lead cocktail culture in an exciting new direction. The distinct taste and artistic design of Absolut Cilantro are sure to turn heads and inspire professional and at-home bartenders alike to craft a whole new level of inspired cocktails this


Modelo Q1 Profit Up 9 Percent

Mexican brewer Grupo Modelo said on Friday its first-quarter profit rose 9 percent, helped by a slight pickup in revenue and lower currency losses, as the peso strengthened in the quarter. Corona-maker Modelo said quarterly profit rose to 2.465 billion pesos ($200 million) from 2.259 billion pesos a year earlier. Revenue rose 3 percent to 21.98 billion pesos. (Reuters)


SW&S to Distribute Vallure Vodka

Vallure Vodka, the German super premium vodka brand, and Southern Wine and Spirits have announced a new distribution partnership in the state of Nevada. This marks the first major US distribution partnership for Vallure.


Ommegang Continues GoT Promotion with Sweepstakes

For some, it is “Slainté” to Sansa. Other feel it’s “Kampai” to Cersei. And there is a vocal contingent insistent upon saying “Na zdorovje” to Khal Drogo. Brewery Ommegang’s season-long Facebook sweepstakes, part of its ongoing cross-promotion with HBO and the hit drama Game of Thrones, invites viewers to submit their recommendation after each episode on which character deserves a toast of Iron Throne Blonde Ale. Weekly winners will be awarded a copy of “Inside HBO's Game of Thrones: The Collector's Edition” and one grand prize winner will win a trip to the brewery in Cooperstown NY.


Danzka Inks Exclusive Deal with Air India

Danzka Vodka has signed a contract with Air India as the exclusive pouring brand onboard the carrier’s flights for the next two years. The deal, effective from this month, was made in close cooperation with Belvédère Scandinavia's sister company in India, Sobieski Beverages India. (The Mooide Report)


Rum Roots a Source of Debate

When you're talking about rum, how much does the Caribbean really matter? For the rum world, it's a more serious question than it sounds, and the answer exposes a schism in the industry, a divide between massive producers who value uniformity in a global market and smaller players and connoisseurs who prefer nuanced production that reflects the time and place a rum is made. (Fox News Latino)