Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Perrier Launches "Digital Experience"

Perrier Sparkling Natural Mineral Water today unveiled Secret Place (www.perriersecretplace.com) a digital experience that invites guests to participate in "the ultimate secret party" in Paris. The brand says the digital interactive feature film is its most innovative campaign to date, allowing users to live out the experience through the eyes of 60 different characters at an exclusive party, and inviting visitors to enter a sweepstakes for a chance to win an invitation to one of five of the wildest parties across the globe.

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Coke Launches First Green Tea in Taiwan

The Coca-Cola Company has rolled out its first bottled green tea in Taiwan with the aim of carving out a bigger space in the country's profitable tea market, the company said Wednesday. (Focus Taiwan)

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AB InBev Seeks Payment From CVC

An unusual legal spat has surfaced over Anheuser-Busch InBev NV's BUD -0.56% sale of an Eastern European beer company to buyout firm CVC Capital Partners at the height of the financial crisis in 2009. (WSJ)

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Coke Revives Vanilla Brand in UK

Coca-Cola is relaunching its Vanilla brand six years after it was pulled from shelves as it looks to stimulate overall sales of its brand portfolio. (Marketing Week)

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