Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Scotch Whisky Exports Hit Record Revenue

Scotch whisky exports hit a record £4.3 billion (US$6.5 billion) in 2012, an increase of 87 percent in the last 10 years. Rising demand for Scotch whisky from both mature and emerging markets saw the value of exports grow for the eighth consecutive year. Scotch whisky leads the way for British food and drink in overseas markets—forming about 80 percent of Scottish food and drink exports and a quarter of UK food and drink exports. Defying continuing global economic pressures, the total value of Scotch whisky exports grew by 1 percent last year to reach £4.27 billion (US$6.5 billion). Scotch whisky is now worth £135 (US$205) a second to the UK balance of trade.

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NBWA Recognizes Alcohol Awareness Month

During the month of April, the National Beer Wholesalers Association (NBWA) will be recognizing Alcohol Awareness Month, as designated by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA), to raise awareness about the problem of alcohol abuse. “Alcohol is a unique product that is not for everyone,” said NBWA President Craig Purser. “National Alcohol Awareness Month is a great time to recognize that alcoholic beverages need to be effectively regulated so they are not abused and do not end up in the hands of those under the legal drinking age. Responsibility begins with effective regulation, and the U.S. has been fortunate to have a time-tested system of alcohol regulation in place for eight decades – a system that allows the states to decide how best to regulate and track alcohol.”

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AB InBev Moving Some Jobs to Argentina

A spokesperson for Anheuser-Busch InBev says they are reorganizing some departments in the U.S. business services area, and that fewer than 30 people will lose their jobs. A statement from Vice President of People Jim Brickey says the reductions were minimized by using unfilled positions. The company will not disclose how many employees have lost their jobs since the merger with InBev. (KSDK)

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Solixir Raises the Dead with New Campaign

Solixir, a new all natural functional drink brand, announces the launch of its imarketing and advertising campaign titled “The Working Dead,” which hit the streets of Chicago on April 1, 2013. A play off of the popular television series “The Walking Dead” and other recent Zombie trends in the media, including movies like Warm Bodies (February 2013) and World War Z starring Brad Pitt (June 2013), Solixir’s shock and awe campaign employs advertising dominations at Chicago’s elevated rapid transit system or the "El,” working its way around Chicago’s historic commercial center the “Loop,” to make a big impression in a small area—an area that over a half a million people commute to and from daily.

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Muscle Milk Partners with Pitcher Kershaw

Sports nutrition company CytoSport, parent company to Muscle Milk, announced that it has signed an exclusive partnership with Cy Young Award winner and two-time All-Star Clayton Kershaw. As part of the partnership, Muscle Milk has committed $100 for every strikeout he throws during the program period to Kershaw’s Challenge, a nonprofit organization founded by Kershaw and his wife, Ellen, to assist at-risk children and provide valuable resources for underserved communities in Zambia, Los Angeles and their hometown of Dallas. “Muscle Milk shares my vision and passion for making a difference, and I’m excited to join their team,” said Kershaw. “I’m not only thankful for their part in my daily fitness and nutrition routine, but also that they’ve taken this partnership to the next level by supporting Kershaw’s Challenge, an initiative very important to me.”

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Crystal Head Wins Gold at Russia Expo

Crystal Head vodka recently announced having won a Gold Medal for Excellent Taste at the 15th International Tasting Contest of the 2013 PRODEXPO Exhibition, in Moscow, Russia. It was one of 400 vodkas that were entered for the competition the entries among over 400 other vodkas that were entered. (Kingston Herald)

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