September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Former Coke Comm. Director Crockett Has Died

Ray Alan Crockett, who retired in July of 2010 as director of public affairs and communications for Coca-Cola North America, passed away last week in Atlanta after a months-long battle with cancer. He was 68 years old. Crockett began his career in the US Air Force as an information officer for the air weather service in 1968 with increasing responsibilities through 1993, when he was named director of public affairs for the Pacific Air Forces, the USAF’s largest major overseas command. He retired from the Air Force after 26 years as a public affairs officer, at the rank of colonel. (The Holmes Report)


Diageo May Up Stake in China Spirits Market

Diageo plc is in talks with Chinese authorities to increase its indirect stake in ShuiJingFang, the Chinese liquor maker behind upmarket baijiu drinks brand, according to the Sunday Telegraph. Diageo, the owner of premium drinks brands such as Johnnie Walker and Smirnoff, currently holds a 53 percent stake in Quanxing, the holding company that owns a 39.7 percent stake in ShuiJingFang. Under the current set-up, Diageo owns a 21 percent indirect stake in ShuiJingFang. (Sunday Telegraph via NASDAQ)


Glenmorangie Launches Golf Course Tie-In

Scotch whisky brand Glenmorangie has announced a new competition that invites golfers to vote for the 18 most "Unnecessarily Well Made" golf courses in the world. The competition was announced earlier this month in St. Andrews, the "home of golf" and the site of the 2015 Open Championship. Muirfield, the site of this year's Open, as well as many other Open courses are sure to make their way onto the submission list. Glenmorangie's association with golf continues to grow and this marks the second year of partnership for Glenmorangie & The Open Championship, with Glenmorangie evolving from Official Whisky to the 'Spirit of the Open.'


Atwater Brewery Announces Expansion

Detroit's riverfront brewery, Atwater Brewing Company, which recently completed a $1 million upgrade to its current facility, is looking for an additional 70,000-sq-ft site in Detroit to expand its full scale brewery operations to produce approximately 100,000 barrels annually. The company also announced it plans to open "Atwater in the Park," a brew pub and pilot brewery in Grosse Pointe Park in the fall and said that it may convert the now closed Atwater restaurant into a tasting room. Atwater owner, Mark Rieth, said that last year the brewery installed six 150-barrel tanks at its current facility, doubling annual production capacity to 30,000 barrels per year. Atwater produces more than a dozen different beers under a variety of labels including its most popular, Dirty Blonde. The brewery produces lager, stout, ale, pilsner, porter and specialty beer flavors that are sold throughout Michigan and in 12 other states. Atwater was named 2013 Best Brewery in Detroit.


Capital Blonde Dopplebock Gets 6th Platinum Medal

Capital Brewery’s Blonde Dopplebock has recently been awarded an unprecedented sixth platinum medal from the Beverage Testing Institute's (BTI) World Beer Championships, receiving a score of 97. The lucky revelers at the 2013 Bockfest held at the Capital Brewery Middleton, WI beer garden were the first to drink the Blonde prior to its official release to the general public on March 1. Some describe it as ‘pure liquid heaven’, and apparently on March 6 the BTI judges agreed. Capital Hop Cream has been available for less than a year and garnered a silver medal. It was described by the judges as having a "pale golden amber color. Aromas of eggy fruit pastry, prom corsage, pink peppercorn, herbal tea, with a supple, dryish medium body and a roasted carrot and lettuce greens accented finish. A nice food beer."


Edinburgh's Whisky Experience Wins World Title

Edinburgh’s Scotch Whisky Experience has fought off competition from across the globe, to be named Whisky Visitor Attraction of choice at this year’s Icons of Whisky awards. After winning the Scottish round of the competition last September, the five-star visitor attraction beat Kavalan Distillery in Taiwan and Maker’s Mark Distillery in the United Sates, to be named the world’s top Whisky Visitor Attraction. ow in its tenth year, the annual awards were introduced by leading industry publication, Whisky Magazine, to recognise and celebrate the people and places behind the greatest Whiskies in the world.  Previous winners of the award include Glenfiddich Distillery Visitor Centre, the Speyside Cooperage and Jack Daniel’s Distillery Visitor Centre. (Scotland Food and Drink)