Beverage World presents the latest news from across the worldwide beverage market.
The Coca-Cola Company and Aujan Group Holding announced Sunday the formation of two new world-class beverage companies, the Aujan Coca-Cola Beverages Company and Rani Refreshments, following the successful investment by The Coca-Cola Company into approximately half of Aujan’s beverage business. (Saudi Gazette)
Read more...The day after PepsiCo's bottling deal in Thailand expired, its partner of 59 years launched its own soft drink that has knocked Pepsi off store shelves. (CNBC)
Read more...U.S. soft drinks company and Bayern Munich have extended their 45-year sponsorship deal with by another three years, the duo said on Monday, underlining the financial health of the German club. (Reuters)
Read more...Dr. Helene Gayle, an expert on health, global development and humanitarian issues, has been nominated to Coca-Cola’s Board of Directors, the beverage giant said Friday. (AJC)
Read more...Coca-Cola is taking full control of Innocent smoothies in a deal that will make millions of pounds for the company's founders. Coke, which first bought an 18% stake in the company in 2009, refused to disclose the terms of the deal but is likely to have paid substantially more than the £76m it paid for a further 38% in 2010. (The Guardian)
Read more...On February 25, 2013, the Alcohol and Tobacco Tax and Trade Bureau (TTB) will publish a final rule in the Federal Register amending its regulations regarding the standards of identity for distilled spirits to recognize "Cachaça" as a type of rum and as a distinctive product of Brazil. This final rule will be effective on April 11, 2013.
Read more...