September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

A-B Sponsors New 49ers Stadium

Sponsors continue to line up for the 49ers. The team said Anheuser-Busch signed a 10-year deal as a founding partner for the team’s new stadium in Santa Clara. Financial terms were not disclosed, but founding partner deals at the major league level are typically valued at seven figures annually, the SportsBusiness Journal reported. (Business Times)


Ind. Liquor Stores Not on Board with Sunday Sales

The last state in the nation to bar retail alcohol sales on Sundays is making a push to lift the restriction, but strong opposition from liquor stores could leave Indiana’s effort as flat as an open bottle of champagne. The sponsor of one bill said allowing Sunday carryout alcohol sales would bring in more tax revenue for the state, but liquor store owners contend their overhead costs would increase in order to staff their stores an extra day. (JC Online)


Ambev Enlists Megan Fox for Brazil's Carnival

Cia. de Bebidas das Americas is casting Megan Fox against James Bond and Playboy to boost beer sales amid slowing consumption in its Brazilian home market. Latin America’s largest brewer, known as Ambev, hired the U.S. actress as a celebrity spokeswoman at Brazil’s Carnival next month. She will go up against Tokyo-based Kirin Holdings Co. (2503)’s Playboy-branded brew and Heineken NV (HEIA)’s Heineken, which is being pushed by 007 actor Daniel Craig. (Bloomberg)


Report: Rum, Gin and Tequila Lose Spirits Share

Restaurant Sciences, a leading provider of restaurant industry information and analytics based on individual guest checks, today released a study on 2012's biggest market share gainers and losers. Restaurant Sciences unveiled 2012 spirits trends after analyzing more than 25 million drink orders at US restaurants, bars and nightclubs with full liquor licenses throughout 2011 and 2012. The biggest winners for 2012 were flavored vodkas, digestifs and Irish whiskey with market share gains of 3.04 percent, 1.48 percent and .98 percent respectively. The biggest losers for 2012 were rum, gin and tequila with market share losses of 3.89 percent, 2.60 percent and 2.28 percent respectively. (Market Wire)


CCE Recognized for Fleet's Carbon Reduction

The awards, which coincide with the 10-year anniversary for the Low Carbon Vehicle Partnership (LowCVP), saw Coca-Cola Enterprises Ltd named Low Carbon Vehicle Operator of the Year, with the runner-up being John Lewis Partnership Commercial Vehicle Fleet. (Fleet World)