Headlines

Beverage World presents the latest news from across the worldwide beverage market.

A-B to Unveil New Beer at Super Bowl

For the second consecutive year, Anheuser-Busch InBev will serve up a new brew to Super Bowl viewers. The beer giant will tout its just-out Budweiser Black Crown brand during the Feb. 3 Super Bowl XLVII. The new beer is scheduled to be on sale nationwide by Jan. 21. Last year, A-B introduced another new brand, Bud Light Platinum, to the massive audience watching the Big Game. (USA Today)

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Dos Equis Announces ‘Game Changer’ Program

Dos Equis says it is taking the sports-viewing experience to a more interesting level at retail and on-premise with the debut of the Dos Equis Game Changer activation. Running January through March, the brand says Game Changer inspires adults to take their in-home sports viewing experiences to new heights while enjoying Dos Equis Lager and Dos Equis Ambar.

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Gluten-Free Omission Beer Launching in Canada

Craft Brew Alliance (CBA) will distribute its gluten-free Omission Beer in Canada beginning in mid-January. Launched in March 2012, Omission Beer is the first U.S. craft beer brand focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to be gluten-free. Omission Lager and Omission Pale Ale, the first two beers in the Omission portfolio, will be introduced in British Columbia in January before moving into other Canadian markets in the coming months.

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Master Brewers Assoc. Launches New Website

The Master Brewers Association of the Americas (MBAA) has officially launched its redesigned website (www.mbaa.com). The new site includes advanced features and technical information designed to provide an online community for brewers.

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