Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Brooklyn Brewery in Swedish Venture

US-based Brooklyn Brewery will help set up a microbrewery in an upscale Stockholm neighbourhood, in a business drive with Carlsberg and Carnegie. The three beer makers will move into the Hammarby Sjöstad neighbourhood's Luma Factory, which is considered part of Sweden's functionalist architecture heritage. (The Local)

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Coke India Going Crazy for Happiness

Coke's New Year resolution, it would seem, is to go 'crazy' in its quest to spread happiness. The beverages major on Thursday rolled out its latestTV commercial for India, its second successive winter campaign in the country; but, for the first time, it features real-life characters. (The Economic Times)

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Inmates Sue Beverage Companies

Five Idaho inmates blame alcohol for the crimes that put them behind bars, so they are suing some of the nation’s top beer and liquor companies. The inmates want $1 billion from eight of the largest beer, wine and liquor companies in the world. The inmates all claim they knew nothing of the addictiveness of alcohol when they started drinking as teenagers. (WTVR.com)

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Wynkoop Expands Availability of April Fools’ Beer

A Colorado brewery that created a limited-run beer flavored with bull testicles for a beer festival is making the ballsy move to offer it all year round. Wynkoop Brewing Company’s Rocky Mountain Oyster Stout will now be sold nationwide in cans--available in (what else?) two-packs starting this month. (Fox news)

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Saying Goodbye to a Family Business

Tears ran down Eddie Abdow’s face as he typed the painful New Year’s Day announcement on Facebook that he was closing Frosty Beverages, the family business that became a 59-year Fall River institution. (The Herald News)

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