September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Now 5 Hour Energy Cited in Death Reports

Federal officials have received reports of 13 deaths over the last four years that cited the possible involvement of 5-Hour Energy, a highly caffeinated energy shot, according to Food and Drug Administration records and an interview with an agency official. (New York Times)


Coke Now a Major Investor in Spotify

After announcing a massive, global advertising partnership earlier this year, Coca-Cola is now becoming a major financial backer of Spotify. As part of a now-completed, $100 million mega-investment led by Goldman Sachs, Coke is tossing a cool $10 million into the pot. That's according to the New York Times, which also noted that Goldman Sachs is contributing $50 million (instead of the full $100 million as originally assumed). Fidelity Investments is understood to be placing a $15 million bet, with existing investors filling out the rest. (Digital Music News)


Obama Invites PepsiCo's Nooyi to Consult on Economy

President Barack Obama has invited at least three Indian Americans, including PepsiCo CEO Indra Nooyi, as part of his wider consultations with leaders from business, labor, civic community and Congress on the current economic crisis. (IndiaWest)


Hangover Joe's Expands Distribution

Hangover Joe’s Holding Corporation, makers of The Hangover Joe’s Recovery Shot, announced today several new distribution agreements as well as the addition of several new retail programs across the U.S. The company recently signed a new distribution deal with Starco Impex, Inc., a major distributor to convenience and tobacco stores. Another distribution agreement was inked with Bebida Beverage Company, a premium distributor in the New York metropolitan area.


Sam Adams Hosts Sandy Relief Event Tonight

Samuel Adams will host a special event Thursday at its brewery in Jamaica Plain, Mass. to benefit the American Red Cross’ relief efforts for those affected by Hurricane Sandy. Samples of Samuel Adams beer, including limited release and special styles, will be available. (