PepsiCo, Inc. today announced the opening of a new food and beverage innovation center in Shanghai, China. The state-of-the-art facility, which is PepsiCo's largest research and development center outside of North America, will serve as a hub of new product, packaging and equipment innovation for PepsiCo's businesses throughout Asia.
PepsiCo Inc. is in talks to sign a bottling agreement in Myanmar, ramping up the competition with Coca-Cola Co as they fight for market share in a country emerging from decades of isolation. Coke, which shipped drinks to customers in Myanmar this year for the first time in six decades, said in September that it is already working on setting up a bottling venture with a local company. (Reuters)
Unlike Las Vegas, what happens in New York City doesn’t always stay in New York City. It spreads. Just months after the Big Apple made it illegal to serve sugary drinks larger than 16 ounces in restaurants, movie theaters and delis, other cities also are considering putting restrictions on soft drinks, part of a multi-front effort to address American’s growing obesity problem. (The Atlanta Journal-Constitution)
A Chicago Park District program funded by Coca-Cola will try to fight obesity and diabetes by offering nutrition education as well as exercise classes run by armed forces veterans, Mayor Rahm Emanuel announced Monday. (Chicago Tribune)
More than half of Americans gather with friends on the night before Thanksgiving, so Miller Lite is going to sponsor $50,000 of those celebrations this Beersgiving. Legal drinking-age consumers can head to the Miller Lite Facebook page at 1 p.m. Eastern Time, Tuesday, November 13, 2012, to receive one of 2,000 $25 gift cards so they can enjoy a Beersgiving Miller Time with their friends.
AMC's hit series The Walking Dead holds about as many fans as hordes of flesh-eating zombies in its post-apocalyptic world. And when you have as many viewers as that, product placement within episodes is likely to hit a chord with viewers and, with some level of probability, have an impact on sales of said product. (Examiner.com)