Beverage World presents the latest news from across the worldwide beverage market.

Coke Revamps Web Site to Tell Its Story

The company known for decades for promoting its flagship brand as “the pause that refreshes” is refreshing its corporate Web site for a new century, adopting an approach and attitude more akin to a consumer magazine than a business portal. (The New York Times)


After Work Bar Tradition Getting Stale

One result of the 2008-2009 recession that reduced manufacturing jobs in places such as Milwaukee has been slower traffic at some bars, and sluggish beer sales nationwide over the past four years, according to industry analysts. (Reuters)


Lady Gaga Manager to Launch Pop Water in 2013

Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water, set for an early 2013 debut. The new beverage will be marketed as a healthier alternative to sugary soft drinks - an 11.2 oz can will contain 30 calories and 7 grams of sugar. Initial flavors will include apple, orange, pineapple and grape. (Billboard)


Sam Adams $190 Beer in High Demand

The latest Utopias bottles – all 15,000 of them – have just arrived in stores. And despite their steep selling price, Koch expects they will all sell out quickly, just as in previous years. (Boston Business Journal)