Beverage World presents the latest news from across the worldwide beverage market.
Coca Cola Hellenic, Greece's biggest company by market value, said on Thursday it would switch its main bourse listing to London, where it hopes to tap more liquidity from investors. (Reuters)
Read more...Coca-Cola Co. is in discussions to invest about $10 million in Spotify Ltd., the subscription music-streaming service, according to two people with knowledge of the discussions. (Bloomberg)
Read more...One Direction is Pepsi's newest pop star. The soda company is partnering with the boy band and NFL star Drew Brees for an ad that will debut this week. The clip shows One Direction and Brees in a head-to-head competition for a can of Pepsi. Brees also performs with the group. It's part of Pepsi's "Live for Now" campaign, which has also featured Nicki Minaj and Katy Perry. (USA Today)
Read more...In a marketing move that is decidedly Pavlovian in scope, Coca Cola has recently installed a new - and remarkably large - model of vending machine in a South Korean shopping mall. The machine's gimmick combines a Microsoft Kinect motion controller, and a simple dancing game, driven by a large screen depicting a popular K-pop boy band. (PC Authority)
Read more...Monocracy Brewing Company in Frederick, Md. bottled its first batch of beer from a Civil War-era recipe in late September, and Antietam Ale is now ready for distribution. (The Washington Post)
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